SEO Expert Sydney

Are we SEO freelancers/consultants or an SEO agency? We’re more than one person, so you can be assured we have the personal power to get the work done. We move fast and stay dynamic. That’s how we’ve become one of Australia’s leading SEO companies.

The Scott Shorter SEO agency has grown from a sole trader to an industry-leading Pty Ltd. Our team comprises SEO specialists, Google, Bing & Meta Ads specialists, PR executive, programmers, a graphic artist, a copywriter and a project manager.

Yes, many leading Australian enterprises have consulted with Scott. From a leading Australian bank to multinational e-commerce websites. We understand and enjoy working on large, complex and high-stakes websites. Find out more about our enterprise SEO experience.

Our SEO packages include programming, copywriting and graphic design, so there is no requirement to seek additional quotes. For our enterprise customers with the capacity to fulfil these requirements, we work with your team.

Scott’s experience across both SME and enterprise environments ensures the right SEO strategy for your website. Before founding Scott Shorter Pty Ltd in 2011, Scott worked at Webfirm as Site Marketing Operations Manager, overseeing a team and more than 1,100 SEO clients. At the time, Webfirm was an ASX-listed SEO and digital marketing agency. Subsequent roles included Head of Search at SUMO, a high-end boutique agency servicing national brands, and Head of Search at Vivid Group, which formed part of Isobar. Vivid Group’s clients included many notable enterprises and globally recognised brands.

SEO (search engine optimisation) is the study of the ranking signals used by search engines such as Google and the application of changes to your website to align with them. The more closely your website aligns with ranking signals, the higher your ranking will be. SEO also includes building backlinks from authoritative websites to increase your site’s authority.

In 2025, the primary signals used by Google include a page’s relevance to a search and its authority based on backlinks. Google also places increased emphasis on user experience, helpful content and the degree to which your website satisfies (Experience, Expertise, Authoritativeness and Trustworthiness).

SEO is long-lasting, making it an excellent investment. SEO helps build a better, more comprehensive website that ranks for more search terms. Ceasing SEO will not reduce the website’s size. SEO also enhances your website’s authority. Websites with higher authority outrank their competitors. Discontinuing SEO won’t reduce a website’s authority. For these reasons and more, once you climb Google’s ladder, you can stay at the top for a long time. It will take substantial time and effort for competitors to surpass your website.

SEO results will typically start improving within 30 days and continue to improve each month. 6 to 12 months is the average time to see substantial improvement. This timeframe depends on how much SEO your competitors have and your current SEO status. To put it in perspective, most of the SEO testimonials we have received have come in after 12 months.

SEO is still an excellent investment in 2026. SEO can deliver a better ROI than ads and is longer-lasting than other forms of advertising. SEO has a fixed monthly cost, with results improving over time. As paid ad prices rise, SEO has become increasingly valuable.

Given Sydney’s large population, SEO has greater potential for impactful results, as each position improvement can drive notably more traffic than in other Australian cities. While competition in Sydney is typically stiffer due to a larger number of businesses, this challenge offers a promising payoff. The process may take longer, given the competitive landscape, but the reward at the top is significantly more impactful.