Australian based SEO company servicing customers in Canberra
We can measure the performance of your website’s SEO in comparison to your competitors to make a clear proposal on what will be required and how long it will take to deliver results.
Australian based SEO company servicing customers in Canberra
SEO Canberra (Search Engine Optimisation) Services
Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These search results are commonly known as ‘organic’ because search engines do not accept payment to influence a website’s position. Instead, rankings are determined through a number of factors based on a website’s degree of ‘relevance’ to a search query and its perceived ‘authority’ level compared to other websites.
BENEFITS OF SEO
- SEO is often the cheapest way to drive traffic and make sales
- Unlike paid CPC results, organic results do not have an associated cost. The traffic a website receives from organic results is free and should be the foundation of every business’ online strategy.
- With TV and radio and even SEM advertising, visitors generally disappear when the advertisement does; the impact of SEO lasts much longer. Results achieved with SEO can last for years and can be maintained indefinitely or improved with a continuous SEO strategy.
- Most businesses will naturally rank well for their own business name. SEO goes beyond this, attracting new clients through non-branded search terms. Non-branded searches exclude the business name and focus on a service (i.e. ‘emergency vet’ or ‘vets in Subiaco’) and therefore represents a potential new business that was not searching for or immediately considering any business in particular.
There are dozens of SEO companies out there so why partner with us?
Who Can We Help
We’ve helped numerous customers in Canberra with SEO and in the past 10 years, as head of the SEO department for several Australia’s best SEO companies, Scott has helped countless Small To Medium Enterprise clients to dominate SEO. Since starting his own SEO agency in Perth 2011, Scott has worked his way up the ladder to help many national businesses including P&N Bank, Health Engine, Tyresales, Golfbox & GMF. During this journey, Scott has also helped many advertising agencies in a white label capacity to optimise their clients and has been a guest speaker on the topic of Search Engine Optimization for Ad School
Big Brands - Bigger Results
Top brands choose us to help with their Search Engine Optimisation.
SEO Specialists Experienced In:
- Canberra SEO
- Achieving results quickly
- Achieving results for Australia’s most competitive industries
- Local, national and international SEO services.
- Low risk, high gain strategies.
Our Expert SEO Process Includes:
- Website planning
- Penalty removals if necessary
- Competitor analysis
- Extensive keyword research
- Comprehensive website audits
- On-page optimisation
- Advance goal configuration
- Phone, email, web tracking
- White hat link acquisition
- Conversion rate optimisation
We believe in transparent communication and great account management
- Fast response
- Dedicated Australian based experts/account managers
- Search Director’s supervision and continually involved in your account
- Regular meetings with the company Director
- KPI’s against baselines
- Rankings, Traffic, Goals
Our Customers Recommend Us
298% Improvement
“Scott’s SEO recommendations assisted our website to increase non-branded monthly organic visitors by an in excess of six figures. We saw an increase of 150% within 12 months and since this time we have continued to experience growth beyond a 298% improvement.” Adam Yap – Chief Operations Officer and Executive Director Health Engine
159% increase in 6 months
#1 in Google 3 months
Within three months Scott improved our position into the number one spot for the key phrases “security companies” and “security company” David Lyons -Project Managers – Wilson Security
Get a free SEO audit & proposal
We can measure the performance of your website’s SEO in comparison to your competitors to make a clear proposal on what will be required and how long it will take to deliver results.
Contact us today for your free SEO analysis
About the Director
Scott Shorter is the owner and managing director of the company. With a B.Comms – BSc (M) Multimedia & Internet Computing, he has been involved in SEO for over 10 years. His learning has been validated through experience with over 1500 search campaigns, having worked for a number of prominent SEO companies in senior leadership roles. Scott’s experience includes several successful SEO campaigns for Canberra based businesses. His experience ranges from small to the large corporate enterprise.
SEO STRATEGY
It is true that there are 200 factors which Google uses to determine the rank of a website however for the sake of explaining it simply you can divide these 200 facts to just 2.
1 – Relevance and 2 – Authority
An SEO specialist will work to improve your website with respect to these two key principles.
RELEVANCE
Canberra SEO strategy focuses on improving the relevance of a website through in-depth business analysis and key phrase research to identify high value and high volume search targets. Key phrases are then layered throughout a website in-line with Google’s scoring algorithm and additional work is conducted to address meta tags, sitemaps, site structure, search engine submission, best practice SEO coding techniques and other factors that contribute to making a site search engine friendly. Up-to-date knowledge and ongoing maintenance is paramount to an effective SEO strategy as Google’s algorithm is constantly evolving to include new ranking factors, such as local search signals and social media algorithms.
AUTHORITY
Once a website achieves a competitive relevance score through the proper on-page techniques, it is only prevented from obtaining a number one position by the level of authority it has compared to that of other competing websites.
Authority is a trust metric and refers to scoring algorithms, such as PageRank (example right), that Google and other search engines use to determine the trustworthiness and importance of a website. Authority is transferred to a website from other sites that have already been judged to be an authoritative source through links such as this (note: this is a simplified analogy).
An effective SEO strategy facilitates the development of links to increase website authority from a network of highly authoritative partners. At the same time, it increases the visibility of the business by establishing it in a network of business and trade resources, directories and galleries. Additional advanced strategies include partner link consolidation, press release distribution and viral campaigns.
HOW COST EFFECTIVE IS SEO?
SEO is a long term process, with results generally improving each month. As the cost of SEO is typically a fixed monthly fee, the cost per visitor will likely decrease each month.
In our experience, SEO is, over the long term, the cheapest driver of traffic to a website when compared to any other medium (i.e. paid search or above the line media).
THE LASTING IMPACT OF SEO
One of the great things about SEO is that even if you decide to stop paying for it; it will keep generating results for months or years after the fact if it is solidly implemented.
A WORD OF WARNING
As there are no industry standards or guidelines on how SEO should be applied, there are a number of practitioners who engage in what is known as ‘black hat’ SEO. Black hat refers to link building practises used to build authority for a site in a way which Google has deemed to be unethical. Generally speaking, these links are often built by offshore SEO providers from, in most cases, spammy and low authority sites. It is a little known fact that most local SEO companies offshore the link building component of their operation, so it is essential you investigate how your SEO provider builds links.
The issue is most critical as it is often very difficult to remove links. One your website has received a penalty for grey or black hat link building, it is almost impossible to recover. We highlight this quote from Matt Cuts, which puts the seriousness of this situation in perspective:
If you’ve cleaned (up all the black hat links) and still don’t recover, ultimately, you might need to start all over with a fresh site.
Source: http://www.seroundtable.com/google-penguin-recovery-15136.html
Spending a bit more upfront for white hat SEO from a reputable Australian SEO company will, over the long term, ensure lasting results and provide a better ROI than almost any other marketing channel. Paying for cheap SEO from grey and black hat companies will ultimately result in poor results and a possible penalty.
FINAL WORD
SEO over the long term should work out to be the cheapest driver of traffic and sales for any business. However, as it is a long term process, we often recommend businesses who have new websites invest in AdWords (if profitable) to ensure they receive traffic and leads in the interim.
