SEO Consultant Melbourne

Strong SEO is a team effort. At Scott Shorter Pty Ltd, we have more people power than an SEO freelancer and fewer distractions than a full-service digital agency. We have our SEO director, SEO account managers, an SEO copywriter, link builders, a programmer, a website speed optimisation specialist and a graphic artist. We also have Google and Bing Ads specialists and admin staff. We’re always looking for the next asset to our team that will give us the edge. We move fast and stay dynamic. That’s how we’ve become one of Melbourne’s best SEO agencies.

Yes, we have no lock-in contracts, so your business is welcome to trial SEO. The minumum recommended time period to gauge SEO is four months. This period allows sufficient time to plan and implement changes, develop four months of link building, and, importantly, gives Google the minimum time required to digest these changes.

All SEO packages include comprehensive SEO optimisation and a complimentary programmer, graphic designer, copywriter, and project manager. We operate on a fixed monthly retainer, which costs a fraction of what it would cost to hire internally. We are not the cheapest option, nor the most expensive option. We partner with companies that value getting it right the first time.

Mass market digital marketing agencies typically use cookie-cutter approaches and one-size-fits-all solutions. Our bespoke SEO agency focuses on a precise fit for each SEO campaign, making it unique to your business.

Scott Shorter has been involved with SEO since before Google, making Scott one of Australia’s SEO pioneers. After holding leadership positions at several of Australia’s leading full-service digital agencies, Scott identified a market demand for a dedicated agency. Scott noted that SEO and effective digital marketing were consistently applied as afterthoughts rather than as the primary purpose of a website. The Scott Shorter SEO agency was founded free of conflicts of interest typical of a full-service agency. The sole focus is on the best-in-industry SEO and digital marketing capabilities. Since its founding, the Scott Shorter agency has expanded to include digital design and programming capabilities; however, its primary focus remains SEO and digital marketing.

SEO (Search Engine Optimisation) involves studying the signals that determine search engine rankings, like those from Google and Bing, and making adjustments to your website to match these signals. The closer your website aligns with these signals, the better your ranking will be. Generally speaking, SEO involves building a bigger website with content that is more closely aligned with searches and strengthening the website’s authority through a backlinking program.

In our experience, Google’s primary factors for search engine optimisation in 2026 involve a page’s relevance to a search, the authority it gains through backlinks, and the extent to which the website and its webpages meet the criteria of Experience, Expertise, Authoritativeness, and Trustworthiness (E-A-T). The helpfulness of a website and its webpages is also considered another factor. There are also other factors, such as Navboost, which measures how Google users interact with a result in Google’s search engine. Other conjectured concepts, including bounce rate, pogo stick rate, and dwell time, may also be considered factors. Another commonly discussed ranking factor is site speed. Although there are plenty of examples of slower sites that still obtain top-three positions in Google, it is more likely a minor factor or tiebreaker, unless your site is really slow.

SEO (Search Engine Optimisation) lasts a long time, which makes it a great investment. SEO builds a better, bigger website that ranks for more search terms. Stopping SEO will not make the website smaller, and thus it won’t directly lessen the effectiveness of SEO. SEO also improves the authority of your website. Websites with higher authority outrank their competitors. Stopping SEO will not reduce the authority of the website or make the website smaller. The main reason websites lose ground is that their competitors may continue to improve their SEO. This happens slowly.

You’ll start noticing improvement in 15 to 30 days, and these improvements typically improve further each month. Strong results typically take 6 to 12 months. The exact time depends on how much SEO your competitors are doing and how your SEO is currently performing.

SEO remains a strong investment in 2025. SEO can provide a better ROI than ads, and SEO is also longer-lasting than other forms of advertising. SEO has a fixed monthly cost while the results improve. As the price of paid ads becomes increasingly more expensive, SEO is a strategy that has become increasingly valuable.