What is SEO?

Posted on 15th July 2025

Search Engine Optimisation (SEO) is a subset of Search Engine Marketing (SEM) that focuses on ‘organic’, also known as ‘unpaid’, search results and differs from Pay-Per-Click (PPC), which focuses on…

Search Console Anomaly After Google Core Update

Posted on 7th July 2025

We’re tracking a search console anomaly that has occurred since June 30th (the same day as a Google core algorithm update rolled out). Is this a glitch in Google Search…

About

Scott Shorter in an Australian SEO specialist with 20 years of experience. A recognised industry expert, he has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing.

Learn More