What is SEO?

Posted on 15th July 2025

Search Engine Optimisation (SEO) is a subset of Search Engine Marketing (SEM) that focuses on ‘organic’, also known as ‘unpaid’, search results and differs from Pay-Per-Click (PPC), which focuses on…

Search Console Anomaly After Google Core Update

Posted on 7th July 2025

We’re tracking a search console anomaly that has occurred since June 30th (the same day as a Google core algorithm update rolled out). Is this a glitch in Google Search…

Scott Shorter wins best Pay Per Click agency in Australia

Posted on 6th January 2025

TechBehemoths 2024 Awards celebrate and recognise excellence in the global B2B information and technology sector. From a pool of 52,000 IT companies and agencies worldwide, the awards highlight top performers…

About

Scott Shorter in an Australian SEO specialist with 20 years of experience. A recognised industry expert, he has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing.

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