How to write title tags for SEO
Posted on 3rd February 2026The ultimate guide. After 20 years of writing title tags for SEO, we’ve compiled a guide that includes examples for various industries and explains the theory behind why they work….
What Are Orphan Pages in SEO?
Posted on 21st July 2025An orphan page is a webpage that has no incoming internal links pointing to it from the same website. This means the page lives outside of the internal structure of…
What is SEO?
Posted on 15th July 2025Search Engine Optimisation (SEO) is a subset of Search Engine Marketing (SEM) that focuses on ‘organic’, also known as ‘unpaid’, search results and differs from Pay-Per-Click (PPC), which focuses on…
Search Console Anomaly After Google Core Update
Posted on 7th July 2025We’re tracking a search console anomaly that has occurred since June 30th (the same day as a Google core algorithm update rolled out). Is this a glitch in Google Search…
Scott Shorter wins best Pay Per Click agency in Australia
Posted on 6th January 2025TechBehemoths 2024 Awards celebrate and recognise excellence in the global B2B information and technology sector. From a pool of 52,000 IT companies and agencies worldwide, the awards highlight top performers…
Scott Shorter enters finals for APAC Search Awards
Posted on 20th November 2024Scott Shorter enters finals for APAC Search Awards Scott Shorter Pty Ltd is proud to announce that we have been selected as a finalist in the prestigious APAC Search Awards…
Scott Shorter wins best SEM campaign in transportation
Posted on 16th October 2024Scott Shorter wins the best SEM campaign in The Netty Awards 2024 Scott Shorter, in partnership with New Rental, won the Best Search Engine Marketing (SEM) Campaign for Transportation in…
Hreflang generator
Posted on 4th January 2022Scott Shorter has developed a custom hreflang generator. This tool is designed to streamline implementation, reduce manual errors, and enhance organic visibility across multilingual and multi-regional websites.
