80% of success is showing up

Posted on 5th October 2026

Woody Allen famously observed that ‘Eighty percent of your success is showing up.’ It was an observation about how many people have ambitions but never actually make a start. Tony…

What Are Orphan Pages in SEO?

Posted on 5th October 2026

An orphan page is a webpage that has no incoming internal links​ pointing to it from the same website. This means the page lives outside of the internal structure of…

How to write title tags for SEO

Posted on 25th September 2026

The ultimate guide. After 20 years of writing title tags for SEO, we’ve compiled a guide that includes examples for various industries and explains the theory behind why they work….

About

Scott Shorter in an Australian SEO specialist with 20 years of experience. A recognised industry expert, he has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing.

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