PPC Agency Perth
Trusted by Perth’s local and national brands, we are growth experts for PPC (Pay Per Click) advertising. Our PPC agency not only delivers results, our PPC campaigns are recognised with awards for excellence!
PPC management services
As PPC specialists focused on growth and conversion, Scott Shorter and his team deliver advanced PPC management solutions to help companies grow and meet their online goals.
So, what makes us different from other Perth PPC agencies? We’re not just another full-suite digital marketing agency; we specialise in PPC optimisation, conversion optimisation, and SEO/GEO. That means our services are honed and focused.
When you choose Scott Shorter as your Perth PPC agency, you benefit from:
- Our advanced PPC & conversion skillsets
- Full account ownership
- Conversion rate specialists
- No lengthy lock-in contracts
Selected by leading Perth brands to deliver growth
Perth businesses of all sizes trust Scott Shorter to boost online performance through advanced PPC ad management across Google Ads, Meta, LinkedIn and programmatic advertising.
From small and medium businesses to large organisations, we help brands achieve their goals, whether that’s scaling with confidence, targeting new markets or better decision making.
No lock-in contracts
Full account access
$10,000,000 managed
Growth, Scale and ROI
Outsource your PPC management without lock-in contracts
When you trust our Perth PPC agency with your ads campaign, you get access to advanced and specialised PPC management, setup and optimisation, without lengthy lock-in contracts.
What’s more, we’re a ‘full account access’ PPC agency. That means we work directly from your Google Ads account, so our work is, and will always be, yours and yours alone to keep.
Perth’s search, display, shopping & YouTube PPC experts
Whether it’s ads across Google, Bing, Meta (Facebook & Instagram), LinkedIn or any other programmatic platforms, we have PPC experts who are specialists in your preferred channel.
Shopping & AI
Display & Programatic
Search Ads
YouTube and Video Ads
Google PPC management
As Perth’s Google PPC specialists and a certified Google Ads Partner with over $10,000,000 managed, we have years of experience optimising Google Ads campaigns. Whether it’s Search, Display, PMax, AI Max or DSA, we’re specialists in all aspects of campaign optimisation and management. Reach out for a free discovery session today and take the first step towards PPC success.
Bing PPC management
Bing Ads (now Microsoft Advertising) is overlooked by many businesses in favour of Google Ads. However, despite the smaller market share, it’s not only cost-effective but converts higher for many audience segments, including B2B, Government departments and older demographics. Our PPC strategists in Perth manage Bing campaigns for businesses of all sizes and can tailor a campaign designed for platform-specific behaviours that meet your online objectives. To find out whether Microsoft Advertising will prove a great fit for your specific business goals, get in touch for a free PPC discovery session.
Meta PPC management
Whether it’s Facebook or Instagram, Meta Ads is where online success lies with its unique opportunities across online visibility, audience targeting, and creative flexibility. From e-commerce to lead generation and branding, whatever your PPC goals, whether that’s driving awareness or increasing conversions, we have the Meta Ads expertise to deliver real results. Our PPC specialists have extensive experience in retargeting and lookalike audiences, and are now harnessing the power of AI to test creative variations and better build social media strategies to scale. Reach out for a free discovery session and find out how our Meta PPC Management solutions can help your business grow.
LinkedIn PPC management
With its unique laser-focused precision segmentation by job title, industry, and company size, LinkedIn is the #1 platform for B2B targeting. From driving leads at every stage of the funnel, increasing brand and thought leadership awareness in a specific industry segment, the B2B opportunities that LinkedIn Ads delivers are unmatched by any other platform. At our Perth PPC agency, our experts build and execute strategic LinkedIn campaigns that maximise impressions and speak directly to the decision-makers you’re targeting. Whether your business goals include increasing leads, driving awareness, or establishing thought leadership in a specific industry segment, LinkedIn Ads deliver unmatched B2B opportunities. Reach out for a free discovery session and find out whether LinkedIn Ads can help you achieve your business.
Programmatic management (Various)
Targeting criteria like demographics, location, and online behaviour with precision, programmatic advertising delivers automated, data-driven ad placement. With the potential to reach millions of websites, apps, and connected devices by leveraging a real-time, data-driven bidding system, programmatic advertising solutions can deliver significant increases in visibility as well as leads for your business to convert. At Scott Shorter in Perth, our PPC specialists manage programmatic advertising campaigns across multiple Demand-Side Platforms (DSPs) and apply audience intelligence, contextual targeting with real-time optimisation to drive digital performance at scale. Reach out for a free discovery session to find out how our programmatic advertising solutions can help you achieve your online business goals.
Conversion rate optimisation (CRO)
Website and landing page clicks look great on reports, but if you’re not converting those clicks into leads, where’s your ROI really at? We deliver Conversion Rate Optimisation (CRO) solutions that deliver leads for Perth businesses by improving conversion rates through testing and refining the customer journey at every stage of the funnel. From analysing user behaviour to split testing landing pages, we help lift conversion rates across SEO, PPC, and programmatic advertising campaigns. Reach out for a free discovery session and find out how your campaign landing pages could be delivering more conversion-qualified leads for your business.
Customised reporting
With customised, easy-to-read reporting dashboards tailored to your campaigns and business goals, you no longer have to trawl through piles of data to understand your performance and make informed business decisions. Our PPC experts in Perth build customised reporting dashboards that highlight the information most relevant to your business goals to provide you with a clear understanding of performance, trends and potential opportunities. Whatever insights help aid your decision-making, whether that’s across cost-per-lead or Return On Ad Spend (ROAS), or lead attribution across multiple channels, our transparent and automated customised reporting solutions are tailored to meet your KPIs. Get in touch for a free discovery session to find out how clear reporting can drive better decisions for your business.
Trusted by local, national and international Perth brands
Whether you’re just starting out or an established name in your industry, our PPC strategies are designed to work for you.
We get great testimonials from clients of all sizes because we work hard to build trust at every stage of our relationships and take nothing for granted. When you’re ready to reach out, we’re ready to build the right strategy for you.
B2B PPC
Our B2B PPC management agency helps you reach the right prospects. Focusing on high-quality lead generation, our B2B ads management solutions deliver targeted multi-platform campaigns.
B2B PPC
From considered purchases that require guidance through all stages of the funnel or quick, high-volume sales, our B2C PPC agency helps businesses grow through effective ads management solutions.
Ecommerce PPC
With extensive PPC e-commerce experience, our strategists now leverage the power of Google AI to deliver PMAX optimisation solutions for your business goals.
SME PPC
We not only deliver SME PPC management without lengthy lock-in contracts, but we also work hard and look for opportunities to maximise the effectiveness of your digital marketing budget.
National Brands PPC
Delivering multi-platform expertise, award-winning results, and customised reporting, we provide PPC management for national brands headquartered in Perth.
Enterprise PPC management
Through advanced campaign management and bespoke reporting customised to your KPIs, we deliver measurable growth for large and complex organisations through enterprise ads management.
Hire Perth’s industry leader
Trusted by organisations across all industries, the Scott Shorter brand has built a strong reputation through client-centric digital solutions across PPC, SEO and CRO. Scott’s talent for simplifying search marketing has been acknowledged through his role as an industry expert for the WA Leaders Association and various speaking engagements, including Edith Cowan University, the Advertising Council of Australia, and the Engineering Institute of Technology.
Award winning PPC management company
Backed by industry recognition, our Perth PPC management agency gets to know our clients’ goals to deliver powerful ROI and drive real results.
Why Perth’s Top Brands Choose Scott Shorter for PPC optimisation
With a proven track record of achieving business growth, each successful PPC campaign combines strategy, optimisation, and reporting.
Account Audit
To uncover low-hanging fruit and tick off quick wins, an account audit is the perfect place to start. Reach out for an audit, and we’ll review your account together.
Low-Hanging Fruit
The next step of a successful PPC campaign is addressing the low-hanging fruit uncovered in the initial account audit. Most accounts we audit offer quick wins to target.
Deeper Optimisation
Deep optimisation improves long-term performance, which makes account restructuring, quality score optimisation, split testing, bid model selection, and CRO crucial.
Strategic PPC Guidance
Our senior PPC strategists deliver clear reporting and strategic recommendations to help you understand the results and achieve further growth.
Split Testing
Continuous testing is a key part of a successful PPC campaign, which makes split tests, and platform and landing page experiments crucially important.
Conversion Rate Optimisation (CRO)
Conversion rate optimisation (CRO) is the science of experimenting and making changes that improve the number of sales or leads that a digital budget delivers.
Custom Reporting
We customise reports to your specific business goals and KPIs to deliver insightful performance analysis and board-ready reports for enterprise.
Block Fraudulent Clicks
To help your budget go where it should, our fraud detection and blocking partner reduces click fraud by an average of 20% for our Google Ads customers.
Assured Exclusivity
We value our relationships with our clients intimately and provide exclusivity so you get our full focus in your sector. This means no working with your competitors.
Dependable, results-backed PPC solutions
We’re grateful for our clients’ 5-star reviews, but it’s important that potential clients know their praise is backed by hard evidence and extensive data that support our success. Check out our results page to see for yourself.
Get started with a PPC discovery session
When you’re ready to have your questions answered and the opportunities in your account identified, reach out for your free PPC discovery session.
Complete our online enquiry form
or call 1300 177 912
Frequently Asked Questions
Can we see whether we’re a good fit with a consultation or PPC audit?
Yes. In our initial consultation and audit, our senior PPC strategists leverage strong technical expertise and commercial insight to not only uncover key opportunities but also determine whether we’re a good fit for each other as client and agency. We find that this process helps everyone get a good idea of whether working together makes sense while tackling your most pressing PPC challenges.
How is PPC success measured?
We’re not just about clicks; our focus is on conversion leads, calls, and sales. We track your PPC performance with Google Analytics, Looker Studio and other tools to provide customised reports tailored to your business goals.
What sets our Perth PPC agency apart from the rest?
As we’re not a jack-of-all-trades agency and specialise in advanced PPC management, our focus is solely on SEO, PPC and conversion optimisation. When you trust us with your PPC goals, you work with experts who leverage deep experience and proven results.
Do I get to keep ownership of the campaigns?
Yes, we believe in complete transparency and will always ensure that you have full ownership of your PPC accounts, campaigns, and data.
Do you guarantee PPC results?
Our no-lengthy lock-in contract approach means we only keep customers if we achieve worthwhile results. No ethical PPC agency can guarantee exact results. What we can guarantee is transparency, proactive optimisation, and a strategy built on proven data.
Is there a minimum engagement length?
We don’t believe in lengthy lock-in contracts, but, generally, the minimum PPC campaign engagement is three months. There are several reasons for this, including the time needed to gather the conversion data required to optimise the PPC account.
Your PPC management agency in Perth
Based in Perth, we’re a PPC Advertising Agency with a personal touch. More capacity than a freelancer, not just another agency. The Scott Shorter team combines PPC strategists, conversion rate experts, and goal configuration experts.
About Scott Shorter
Based in Perth and recognised nationally as a leader in digital marketing, Scott Shorter has a career in digital marketing that spans more than two decades. As an advanced SEO and PPC expert / specialist / consultant and the founder of Scott Shorter Pty Ltd, Scott has helped local Perth and national organisations achieve measurable growth through data-driven strategies.
Scott graduated from Edith Cowan University in 2005 with a Bachelor of Communications and a Bachelor of Science (Multimedia and Internet Computing). His education experience has equipped him with a strong understanding of the internet’s underlying architecture, as well as deep and actionable insights into how it shapes digital strategy.
Before founding Scott Shorter Pty Ltd in 2011, Scott developed his digital marketing expertise through senior positions at some of Australia’s leading SEO and Google Ads agencies. Scott has successfully delivered over 1,500 search campaigns over his career and helped businesses of all sizes achieve stronger business outcomes through sustainable digital growth.
Similar services
PPC management throughout Australia
Scott Shorter provides PPC management throughout Australia, including but not limited to:
