PPC Management Adelaide
No generalists, we are growth and conversion specialists for local Adelaide and national brands. Get expert PPC management and optimisation by a team who is recognised with awards for proven results!
Adelaide PPC management
As trusted growth and conversion experts, Scott Shorter and his team of PPC specialists help Adelaide businesses elevate their performance and achieve measurable results through our advanced PPC management solutions.
What sets us apart from other Adelaide PPC agencies?
We’re not just another jack-of-all-trades agency, our expertise is focused on PPC optimisation, conversion rate optimisation (CRO), and SEO/GEO strategies that drive real results for businesses like yours.
- Work directly with local PPC experts
- We work for your business, not platforms
- Leverage our advanced PPC and CRO skillsets
Trusted by top brands to deliver online success
Adelaide’s top brands rely on Scott Shorter to boost their digital performance through expert PPC campaign management.
We help small and medium businesses grow with confidence and support larger organisations in reaching new levels of success.
Adelaide’s search, display, shopping & YouTube PPC specialists
Our PPC specialists excel at implementing and optimising campaigns across Google, Bing, Meta (Facebook & Instagram), LinkedIn, and other programmatic advertising platforms.
YouTube & Video Ads
Display & Programatic
Search Ads
Shopping & AI
Google PPC management
We not only specialise in optimising Google Ads campaigns, we excel at them. Google Ads empowers businesses to reach targeted audiences actively searching for their products or services like no other PPC solution, making professionally executed Google Ads campaigns an absolute must-have for Adelaide businesses looking to increase visibility, traffic and sales. As a Google Ads Partner managing over $10,000,000 in ad spend, our PPC experts have extensive experience in Search, Display, Performance Max, AI Max, DSA, and all areas of campaign management.
Ready to take your Google Ads campaign to the next level? Start with a free discovery session.
Bing PPC management
Bing Ads (now known as Microsoft Advertising) is overlooked by many businesses in favour of Google Ads. However, Microsoft Advertising offers a cost-effective, high-converting solution, particularly for B2B, government, and older audiences, that complements the exposure you receive from Google Ads. Our experienced PPC strategists manage Microsoft Advertising campaigns with precision and results-driven focus, ensuring every campaign is customised to align with your goals and platform-specific behaviours.
Unsure if Microsoft Advertising is right for your business? The first step is to book a free discovery session with our experts.
Meta PPC management
Whether your target audience is on Facebook or Instagram, Meta Ads provide powerful opportunities, including audience targeting, creative flexibility, and enhanced online visibility. We manage Meta Ads campaigns across brand awareness, lead generation, and ecommerce to help businesses of all sizes increase their reach and drive conversions. From leveraging lookalike audiences to retargeting strategies and AI-driven creative testing, our Meta PPC specialists develop scalable social media campaigns customised to help you achieve your goals.
When you’re ready to see how our Meta PPC management can grow your business, start by scheduling your free discovery session.
LinkedIn PPC management
LinkedIn is the premier platform for B2B targeting with its precise segmentation by job title, industry, and company size. Our LinkedIn PPC specialists craft campaigns that reach the decision-makers who matter most to your business. Whether your goals include increasing lead generation, boosting brand awareness, or establishing thought leadership in your industry, LinkedIn Ads provide unparalleled B2B opportunities.
Not sure if LinkedIn Ads are right for your business goals? The first step is to book a free discovery session with our experts.
Programmatic management (Various)
Programmatic advertising uses real-time, data-driven bidding to automatically place ads across millions of websites, apps, and connected devices. Our team of PPC specialists excel at managing programmatic campaigns across multiple Demand-Side Platforms (DSPs), utilising audience insights, contextual targeting, and real-time optimisation to maximise digital performance at scale. Curious how programmatic advertising can boost your online visibility and generate more actionable leads?
Take the first step to finding out and schedule a free discovery session with our specialists.
Conversion rate optimisation
Driving traffic to your website or landing pages is just the first step in a successful PPC campaign. Turning those visitors into leads is where real ROI happens. Our Conversion Rate Optimisation (CRO) specialists take a laser focus on generating tangible results by analysing user behaviour, testing landing pages, and optimising the customer journey across all touch points. From GEO/SEO to PPC and programmatic advertising, businesses of all sizes trust us to increase conversion rates and maximise campaign performance.
Think your landing pages could do more to capture leads for your team to convert into customers? Start by booking a free discovery session with our CRO experts.
Customised reporting
Who has the time to sift through raw data to understand how their campaigns are performing? No one who prioritises time management, that’s for sure. So you get the full picture without detracting from the time you spend focusing on what you do best, we create customised, easy-to-read dashboards tailored to your business goals. For a clear, actionable view of performance, our reporting highlights the metrics that matter most, whether it’s Return On Ad Spend (ROAS), cost-per-lead, or multi-channel attribution. Transparent, automated, and aligned with your KPIs, our customised reporting makes decision-making simple and effective.
Curious how customised reporting can improve your business outcomes? Explore the possibilities with a free discovery session.
Partner with a commitment-free PPC management agency
Partner with an Adelaide PPC management agency on your terms and gain access to expert campaign setup, management, and optimisation, with no long-term contracts required.
With full account access, you maintain complete ownership of your data and results when you partner with us. We work directly in your account, so everything we build stays yours.
Full account access
No lock-in contracts
$10,000,000 managed
Growth, Scale & ROI
Award-winning Adelaide PPC management company
Recognised within the local and national digital marketing industry, our PPC management company delivers strong ROI by focusing on the results that matter most to our clients.
Backed by real results
We appreciate our clients’ glowing reviews but their praise is backed by real results. Backed by extensive data to verify our success, the outcomes we deliver for our valued clients speak for themselves. Check out our results page to see the proof.
From SMEs to enterprise, we help businesses reach new heights
You don’t need to be a big brand to reap the benefits our PPC management services deliver. Adelaide businesses of all sizes trust us to deliver the results they want to see and our strategies are tailored to meet you wherever you are — from the suburbs of Adelaide to all Australian capital cities.
With strong testimonials from clients across every industry, you can be confident that we can help your business grow. No matter the size of your business, the industry in which you operate or your business goals, reach out and let us create a PPC strategy that works for you.
B2B PPC
Target the right prospects with our B2B PPC management agency. We deliver multi-platform campaigns designed to generate high-quality leads.
B2C PPC
Whether you’re selling high-volume products or guiding customers through complex buying decisions, our B2C PPC expertise helps businesses like yours achieve growth.
Ecommerce PPC
From Performance Max (PMAX) optimisation leveraging scripts to uncover hidden keyword insights, to fine-tuning merchant feeds, our ecommerce PPC expertise drives measurable results.
SME PPC
When PPC budgets are limited, every marketing dollar counts. Our SME PPC management services deliver results without tying your business into a long-term, lock-in contract.
National Brands PPC
PPC management for national brands combines multi-platform expertise, award-winning campaigns, and detailed, boardroom-ready reporting.
Enterprise PPC
We’ve driven measurable growth for large, complex organisations, providing advanced campaign management and boardroom-ready reporting customised to your KPIs.
Why Adelaide brands choose Scott Shorter for PPC management services
With our proven track record of nurturing business growth, our PPC management services deliver strategic planning, precise optimisation, and insightful reporting.
Account Audit
An account audit is the best place to start uncovering quick wins and identifying opportunities to target moving forward. Give us a call, and we’ll review your account with you.
Low-Hanging Fruit
The second step of a successful PPC campaign is tackling the low-hanging fruit uncovered during the initial audit. Most accounts have easily optimisable opportunities waiting to be addressed.
Deeper Optimisation
From account restructuring and quality score optimisation to split testing, bid strategy selection, and CRO, deep optimisations drive sustained long-term performance improvements.
Strategic Guidance
Our PPC strategists help you understand results and provide actionable recommendations to drive further growth. We achieve measurable success for SMEs and large organisations.
Split Testing
Ongoing testing is essential for long-term success. Whether testing ad creatives, platforms or landing pages, split tests provide powerful insights and a 50% chance of improving results.
Conversion Improvements
Conversion rate optimisation (CRO) involves making changes and running experiments to scientifically increase the number of sales or leads generated within a given budget.
Customised Reporting
We create bespoke reports customised to your business. Our reporting insights go beyond standard platform data to deliver clear, easy-to-action analysis tailored to your stakeholders.
Block Fraudulent Clicks
For our Google Ads clients, our specialist agency partners in fraud detection and blocking help reduce click fraud by an average of 20%. That’s a 20% saving on your ad spend.
Personal Touch
Not just another Adelaide PPC agency, we not only have the capacity, but choose, to work closely with our clients and provide exclusivity. We never take on your competitors as clients.
Hire an industry leader
The Scott Shorter brand is trusted by Adelaide and Australian organisations for our strong reputation in digital marketing. Scott’s ability to simplify search marketing has been recognised through speaking engagements at Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology, and his work as an industry expert with the WA Leaders Association.
Get started with a PPC discovery session
Schedule your free PPC discovery session with our PPC specialists today. We’ll answer your questions and identify opportunities to optimise your account.
Complete our online enquiry form
or call us on 1300 177 912
PPC Frequently Asked Questions
Can I start with a PPC consultation or audit?
Absolutely. We offer initial consultations and audits to identify key opportunities and determine if a longer-term partnership is the right fit. This is a process that allows both parties to assess the alignment between our organisations while addressing your most pressing PPC challenges. All PPC audits are conducted by senior strategists with deep technical expertise and strong commercial insight.
How do you measure PPC campaign success?
We prioritise meaningful results (leads, calls, and sales) rather than just clicks. We track performance using tools like Google Analytics and Looker Studio, with clear, easy-to-understand monthly reports.
What makes you different from other Adelaide PPC agencies?
We focus exclusively on advanced PPC management, SEO, and conversion optimisation. Unlike “all things digital” agencies, our team offers deep expertise and a proven track record of results.
Do I retain campaign ownership?
Definitely. You retain full ownership of your PPC accounts, campaigns, and data. We pride ourselves on operating with complete transparency.
Can your PPC agency guarantee results?
No ethical agency can guarantee exact results. With our no-lengthy lock-in contracts, we retain clients by delivering measurable outcomes, transparent reporting, proactive optimisation, and data-driven strategies.
What’s the minimum campaign engagement?
While we don’t require long contracts, the minimum engagement is usually three months. This is to allow time to gather conversion data and optimise effectively.
Your PPC advertising agency
We’re a PPC advertising agency that offers a personal touch. We offer far greater capacity than a freelancer, but we’re certainly not just another agency. Our PPC team combines strategists, conversion rate specialists, and goal-tracking experts to deliver campaigns that drive real results.
About Scott Shorter
A nationally recognised leader in digital marketing, Scott Shorter has a career spanning more than two decades. As the founder of Scott Shorter Pty Ltd, and an advanced SEO and PPC management specialist, Scott is a PPC expert / consultant who helps organisations achieve measurable growth through data-driven digital strategies.
Graduating from Edith Cowan University in 2005 with a Bachelor of Communications and a Bachelor of Science (Multimedia and Internet Computing), Scott’s education journey has equipped him with a deep understanding of the underlying architecture of the internet and strong insights into how it shapes digital strategy.
Before founding Scott Shorter Pty Ltd in 2011, Scott held senior roles at top SEO and Google Ads firms. He has since successfully delivered more than 1,500 search campaigns.
Similar services
PPC management throughout Australia
Scott Shorter provides PPC management throughout Australia, including but not limited to:
