PPC Management
Growth and conversion experts for PPC (Pay Per Click) advertising. Not just another jack of all trades agency, Scott Shorter and his team are PPC experts / consultants trusted by national brands. Our PPC campaigns are recognised with awards for excellence!
PPC management services
Growth and conversion experts Scott Shorter and his team of PPC specialists help companies reach the next level with advanced PPC management services.
What makes us different? Not just another jack-of-all-trades agency, our core strengths lie in PPC optimisation, conversion optimisation, and SEO/GEO.
- Work directly with the experts
- We work for you not the platform
- Advanced PPC and conversion skillsets
Hire a PPC agency
without shackles
Hire our PPC agency and get access to advanced PPC campaign management, setup and optimisation without lengthy lock-in contracts.
Full account access means we’re one of the few PPC agencies that work directly from your account, ensuring our work remains yours to keep.
Full account access
No lock-in contracts
$10,000,000 managed
Growth, Scale and ROI
Search, display, shopping & YouTube PPC specialists
Our PPC specialists are at home optimising Google, Bing, Meta (Facebook & Instagram), LinkedIn and other programmatic platforms.
Search Ads
Display & Programatic
Shopping & AI
YouTube and Video Ads
Google PPC management
We’re at home optimising Google Ads campaigns, as a Google Ads Partner with over $10,000,000 managed, we have years of experience in Search, Display, Pmax, AI Max, DSA and all aspects of campaign optimisation and management. The best place to start? Reach out for a free discovery session.
Bing PPC management
Bing Ads (now Microsoft Advertising) is often overlooked in favour of Google Ads – but it can be a cost-effective and high-converting platform, especially across B2B, Government departments and older demographic segments. Our expert PPC strategists manage Bing campaigns with the same precision and performance focus as Google Ads, with every campaign tailored to meet your online objectives and platform-specific behaviours. Want to know if Microsoft Advertising is a good fit for your business goals? The best place to start? Reach out for a free discovery session.
Meta PPC management
From Facebook to Instagram, Meta Ads offer unique audience targeting, creative flexibility and online visibility opportunities. We manage Meta Ads campaigns across eCommerce, lead generation, and branding to drive awareness and increase conversions for businesses of all sizes. Whether it’s leveraging lookalike audiences, retargeting, or harnessing the power of AI to test creative variations, our Meta PPC specialists deliver social media strategies built to scale. Curious how our Meta PPC Management solutions could work for your business? The best place to start? Reach out for a free discovery session.
LinkedIn PPC management
LinkedIn is hands-down the go-to platform for B2B targeting and offers powerful segmentation by job title, industry, and company size. Our LinkedIn PPC experts build campaigns that cut through the noise and speak directly to the decision-makers you’re looking to target. Whether your business goals include increasing leads, driving awareness, or establishing thought leadership in a specific industry segment, LinkedIn Ads deliver unmatched B2B opportunities. Unsure if LinkedIn Ads are the right choice for your business? The best place to start? Reach out for a free discovery session.
Programmatic management (Various)
Programmatic advertising leverages a real-time, data-driven bidding system to deliver automated, data-driven ad placements across potentially millions of websites, apps, and connected devices. Our experienced PPC specialists manage programmatic advertising campaigns across multiple Demand-Side Platforms (DSPs), applying audience intelligence, contextual targeting, and real-time optimisation to drive digital performance at scale. Want to explore programmatic advertising solutions that can deliver increased visibility and leads for your business? The best place to start? Reach out for a free discovery session.
Conversion rate optimisation
Getting clicks to your website and landing pages is only half the battle – converting those clicks into leads is where the real ROI is at. Our Conversion Rate Optimisation (CRO) services focus on what delivers leads for businesses – analysing user behaviour across your target audience, testing landing pages, and refining the customer journey to lift conversion rates across all your digital campaigns and touchpoints, from SEO and PPC to programmatic advertising. Think your landing pages could be working harder to deliver more ready-to-convert leads for your business? The best place to start? Reach out for a free discovery session.
Customised reporting
You shouldn’t have to dig through raw data to understand performance – that’s where customised reporting tailored to your campaigns and business goals comes in. We build customised, easy-to-read dashboards that highlight what’s most relevant to your business goals and provide a clear picture that aids decision-making. From insights across Return On Ad Spend (ROAS) to cost-per-lead and multi-channel attribution, we deliver customised reporting solutions that are transparent, automated, and tailored to your KPIs. Want to see how clear reporting can drive better decisions? Let’s chat in a free discovery session.
Selected by top Australian brands to deliver the best
Australia’s leading brands trust Scott Shorter to accelerate their digital performance with advanced PPC ad management.
We help small and medium businesses scale with confidence, while empowering larger organisations to achieve even greater growth.
Award winning PPC management company
Recognised by the industry, our PPC management company delivers powerful ROI, driving results that matter most to clients.
Reliable and
backed by results
We’re grateful for the kind words our clients share, but their praise is backed by hard evidence. With extensive data to support our success, our results speak for themselves. Hop on over to our results page to see for yourself.
From local to international, we help brands reach new heights
You don’t have to be a household name to benefit from our PPC management firm. Businesses of all sizes trust us, and our strategies are designed to work for you – wherever you’re starting from.
We’ve got great testimonials from customers of all sizes. So no matter who you are, reach out because we’ve got the right strategy for you.
B2B PPC Management
Reach the right prospects with our B2B PPC management agency. Multi-platform campaign focused on lead generation.
B2C PPC Management
From high-volume products and services to considered purchases, our B2C PPC agency experience can help your business grow.
E-commerce PPC Management
From PMAX optimisation with scripts uncovering hidden keyword data to merchant feed optimisation, our e-commerce PPC experience can help.
SME’s PPC Management
When budgets are tight, it’s even more critical that the marketing budget is effective. Our SME PPC management services have no lengthy lock-in contracts.
National Brands PPC Management
PPC management for national brands encompasses multi-platform expertise, award-winning campaigns, and boardroom-ready reporting.
Enterprise PPC Management
We’ve delivered measurable growth for large, complex organisations. You’ll receive advanced campaign management and boardroom-ready reports tailored to your KPIs.
Hire an industry leader
The Scott Shorter brand is trusted by organisations for its strong reputation in digital. Scott’s talent for simplifying search marketing has been acknowledged through speaking engagements at Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology, and in his role as an industry expert for the WA Leaders Association.
Why Leading Brands Choose Scott Shorter
With a proven track record of growing businesses, each successful campaign combines strategy, optimisation, and reporting.
Account Audit
An account audit is perfect for uncovering low-hanging fruit and is a great place to start. Please give us a call, and we can review it together.
Low-Hanging Fruit
The second step of any campaign is to address the low-hanging fruit identified in our initial audit. The majority of accounts we audit have low-hanging fruit.
Deeper Optimisation
From account restructuring to quality score optimisation, split testing, bid model selection, or conversion rate optimisation. Deep optimisation will improve performance over the long term.
Strategic Guidance
Led by senior strategists, we help you interpret the results and provide strategic recommendations to achieve further growth. We’ve delivered measurable growth for SME’s and large, complex organisations.
Split Testing
From split testing ad creatives to platform and landing page experiments, a split test has a 50% chance of improving your results. Continuous testing is a key part of success.
Conversion Improvements
Conversion rate optimisation changes and experiments are the science of improving the number of sales or leads generated for a given budget.
Bespoke reporting
Our reports are customised to your business. From easy-to-understand analysis to board-ready reports for enterprise, we go beyond what the platforms typically provide.
Block Fraudulent Clicks
For our Google Ads customers, our agency fraud detection and blocking partner reduces click fraud on average by 20%.
Personal Touch
With more capacity than a freelancer, but not just another agency, we know our customers intimately and provide exclusivity. This means no working with your competitors.
Get started with a PPC discovery session
Book your complimentary PPC discovery session today. In this session, we’ll answer your questions and uncover opportunities in your account.
Fill in our online enquiry form
or call 1300 177 912
Frequently Asked Questions
Can we begin with a consultation or PPC audit?
Yes. We provide initial consultations and audits to uncover key opportunities and determine whether a longer-term partnership makes sense. This process helps both sides assess alignment while tackling your most pressing PPC challenges. All audits are carried out by senior strategists with strong technical expertise and commercial insight.
How do you measure success?
We focus on conversion leads, calls, or sales, not just clicks. We’ll track performance using tools like Google Analytics and Looker Studio to provide clear monthly reports.
What makes our PPC agency different?
We specialise in advanced PPC management. Our team isn’t spread across “all things digital”; we focus solely on SEO, PPC and conversion optimisation, which means you get experts with deep experience and proven results.
Do I get to keep ownership of the campaigns?
Yes. You’ll always have full ownership of your PPC accounts, campaigns, and data. We believe in complete transparency.
Can we guarantee PPC results?
Our no-lengthy lock-in contract approach means we only keep customers if we achieve worthwhile results. No ethical PPC agency can guarantee exact results. What we can guarantee is transparency, proactive optimisation, and a strategy built on proven data.
What is the minimum engagement length?
While we have no lengthy lock-in contracts, the minimum engagement is typically three months. This is for several reasons, including the time needed to gather conversion data to optimise the account.
Your PPC advertising agency
We’re a PPC Advertising Agency with a personal touch. More capacity than a freelancer, not just another agency. Your team combines strategists, conversion rate experts, and goal configuration experts.
About Scott Shorter
Recognised nationally as a leader in digital marketing, Scott Shorter has a career spanning more than two decades. As an advanced SEO and PPC expert / specialist / consultant and the founder of Scott Shorter Pty Ltd, Scott has helped local and national organisations achieve measurable growth through data-driven strategies.
Scott graduated from Edith Cowan University in 2005 with a Bachelor of Communications and a Bachelor of Science (Multimedia and Internet Computing). His education experience has not only equipped him with a strong understanding of the internet’s underlying architecture, but also deep and actionable insights into how it shapes digital strategy.
Before founding Scott Shorter Pty Ltd in 2011, Scott developed his digital marketing expertise through senior positions at some of Australia’s leading SEO and Google Ads agencies. Over his career, Scott has successfully delivered over 1,500 search campaigns, helping businesses of all sizes drive sustainable growth and achieve stronger business outcomes.
PPC services throughout Australia
The Scott Shorter agency provides PPC services to customers located in Adelaide & SA, Brisbane & QLD, Canberra & ACT, Melbourne & VIC, Perth & WA, Sydney & NSW throughout Australia. We use Teams, Google Meet & Zoom to conduct meetings with customers.
Similar services
PPC management throughout Australia
Scott Shorter provides PPC management throughout Australia, including but not limited to:
