Google Ads Management Sydney
Google Ads management Sydney
Get expert Google Ads management and optimisation without lock-in contracts. Sydney and NSW businesses can benefit from our Google Ads services, which help to create and manage effective online advertising campaigns.
What makes us different
- We’re not a jack-of-all-trades, master of none; our core strengths are Google Ads, SEO, and conversion optimisation.
- More capacity than a freelancer, with a personal touch, we’re a Google Ads management agency, not another generic agency.
- Honest, dependable, capable and selected by leading Australian brands, we help you to get it right the first time.
More sales
Cheaper sales
Increased profit
Google Ads Agency for growth
As a specialist Google Ads agency, our consultants can help you create and optimise your Google Ads to ensure they deliver the best results. Take your online advertising to the next level with our AdWords / Google Ads services.
Google Ads specialists selected by leading Australian brands
With 20 years of experience in Google PPC management, search engine optimisation and conversion rate optimisation, Scott Shorter is one of Sydney’s and NSW’s most experienced Google Ads specialists.
Google Ads services
without lock-in contracts
Partner with a team that retains customers by delivering results. Our Google Ads services for Sydney have no lock-in contracts because we’re confident that results keep customers, not contracts.
We work directly from your account, ensuring that your investment remains yours. As a Google Partner with over 10 million managed, we have the experience and expertise to help your business grow with Google Ads services that deliver real results.
No lock-in packages
Own your account
No commission
Stop fraudulent clicks
$1750 credit for new advertisers
Google Partners
$10 million in ad spend managed
ROI driven
Capabilities
| Capability | Experience |
|---|---|
| Google Search Ads | ✓ |
| Google Shopping Ads | ✓ |
| Google Display Ads | ✓ |
| Google YouTube Ads | ✓ |
| Google Remarketing Ads | ✓ |
| Conversion Optimisation | ✓ |
| Landing Page Design | ✓ |
| Clear Goal Setup | ✓ |
| Customised Reporting | ✓ |
| Local Campaigns | ✓ |
| National Campaigns | ✓ |
| International Campaigns | ✓ |
Not getting good results with Google Ads?
Google AdWords / Google Ads is a bit like doing your tax return. If you want better results, hire an expert to maximise your return. New clients often tell us they’ve had problems with the following:
- Unsure how to optimise their account
- Difficulty scaling their account
- Landing pages failing to convert visitors to customers are a major letdown
- Difficult to track the results of campaigns accurately
- They wish to focus on running their business, not running their Google Ads
If that sounds like you, and you think you could benefit from working with a Google Ads expert, then get in touch. We can help.
How our experts reduce your cost per click with quality score optimisation
Our Google Ads experts work to reduce your cost per click by optimising and boosting your Quality Score. As advertisers with higher quality scores pay less per click and rank higher in Google’s paid search results, this is a primary focus that delivers strong results in Google Ads.
The tried-and-tested methods our Google Ads experts use to improve your Quality Score include increasing click-through rate and ad relevance through targeted landing pages, refining keyword lists with negatives and long-tail keywords, segmenting audiences, optimising bids and match types, and leveraging ad extensions.
Lower your cost per sale by improving your conversion rate
To lower your cost per sale and increase the number of sales your advertising budget delivers, improve your conversion rate – your conversion rate is the percentage of users who take an intended action after clicking your ad.
Multiple factors influence the conversion rate of your ads, and our experienced Google Ads consultants will review your campaigns to identify optimisation opportunities to maximise results. As improving your ads and overall campaign conversion rates is key to lowering your cost per sale, this is a primary focus of our Google Ads optimisation efforts. The areas we target to optimise include, but aren’t limited to:
- Keyword targeting – Identify and target the right keywords
- Bid strategies – Set bids to achieve specific business goals
- Ad psychology – Techniques that motivate users to take action
- Data-driven analysis – Leverage data to guide strategic decisions
- Landing pages – Improve relevance and UX to boost the Quality Score
- Customer list data – Leverage data to create more personalised experiences.
Use our handy conversion rate tool to understand what your conversion rate, cost per visitor, and your per sale currently are – and what they could be with improvements. Simply enter your current average cost per click below, and the table will update, showing you how much lower your cost per sale could be by improving your conversion rate.
| Conversion Rate | Cost Per Visitor | Cost Per Sale |
| 0.3% | $4.00 | $1333.33 |
| 0.5% | $4.00 | $800.00 |
| 1% | $4.00 | $400.00 |
| 2% | $4.00 | $200.00 |
| 3% | $4.00 | $133.33 |
| 4% | $4.00 | $100.00 |
| 5% | $4.00 | $80.00 |
| 6% | $4.00 | $66.67 |
| 7% | $4.00 | $57.14 |
| 8% | $4.00 | $50.00 |
| 9% | $4.00 | $44.44 |
| 10% | $4.00 | $40.00 |
| 11% | $4.00 | $36.36 |
| 12% | $4.00 | $33.33 |
| 13% | $4.00 | $30.77 |
| 14% | $4.00 | $28.57 |
| 15% | $4.00 | $26.67 |
| 16% | $4.00 | $25.00 |
| 17% | $4.00 | $23.53 |
| 18% | $4.00 | $22.22 |
| 19% | $4.00 | $21.05 |
| 20% | $4.00 | $20.00 |
| 21% | $4.00 | $19.05 |
| 22% | $4.00 | $18.18 |
| 23% | $4.00 | $17.39 |
| 24% | $4.00 | $16.67 |
| 25% | $4.00 | $16.00 |
Reduce wasted budget
Until a Google Ads campaign is optimised by an expert, it will generally have significant wasted spend. So, what is wasted ad spend and how can you minimise it? Ad spend can be wasted for many reasons, but ultimately, wasted ad spend in Google Ads is the budget spent on ads that don’t deliver meaningful results, i.e., leads, sales, or brand awareness, for the campaign.
Leveraging the results of in-depth analysis and research enables Google Ads experts to identify and implement structural changes that place your ads in front of your target audience. Taking a data-driven approach when analysing existing campaign data or researching and generating new data is key to maximising ad budget effectiveness and minimising wasted ad spend.
An expertly optimised Google Ads campaign can:
- Block bot traffic and fraudulent clicks
- Identify and leverage undiscovered PMAX data
- Remove non-relevant and low-performing keywords
- Refocus on high-converting keywords and relevant audiences
- Boost conversion rates and lower your cost per click and cost per sale.
When you’re ready to discover how much of your current ad budget is wasted and what you could achieve with your current Google Ads spend, book a discovery session with our experts.
Hire an industry leader
Universities, educators and companies throughout Australia trust the Scott Shorter brand for its reputation in digital. Scott’s abilities to demystify digital marketing have been recognised in speaking engagements for Edith Cowan University, Engineering Institute of Technology, the Advertising Council of Australia, and as an industry expert for WA Leaders Association.
Our Google Ads experts help companies of all sizes to reach the next level
At Scott Shorter, our Google Ads experts have helped businesses of all sizes grow. Sure, we’re proud of our work for national brands, but we’re also passionate about helping smaller businesses succeed with their online advertising.
SME’s
National Brands
Organisations
Award-winning campaigns
Recognised by prestigious industry bodies, our Google Ads campaigns deliver exceptional ROI, driving real results for our clients.
AdWords agency recognised by Google
As a certified Google Ads agency, we have the knowledge and experience to manage your account effectively. We follow all of Google’s best practices for Ads, so you can be confident that your account is in good hands.
At the Scott Shorter Google Ads agency
Our Google Ads agency can help you achieve your campaign goals, and you’ll be pleased to hear,
Scale with a dependable team backed by results
The most enjoyable aspect of our work is being a part of a business’s growth. Hear from our customers how advanced SEO and Google Ads have helped to transform their business.
To read more success stories, view our results page.
Frequently Asked Questions
Can we start with a trial of Google Ads?
Yes, we have no lock-in contracts, so you are welcome to trial our Google Ads services. It is important to consider a 3-4 month trial, as the first months of advertising are typically the most expensive and least efficient. Optimising a campaign requires gathering data, among other adjustments. A result that is indicative of where performance may ultimately settle is generally 3-4 months. Results can continue to improve beyond this with additional refinement,nt but as an exploratory exercise, that is where we recommend businesses to be.
Will Google Ads be suitable for my business?
Google Ads is suitable for many businesses, but not all businesses. Our Google Ads experts will learn more about your business before putting forward a proposal. During this discovery, we will discuss your customer lifetime value and the estimated cost to acquire a new customer. If there is a suitable fit well can assist. If the number does not support an ROI, alternative strategies such as SEO may be recommended.
What does our Google Ads Partners status mean?
Google’s recognition of our agency as a partner confirms we meet its criteria for recognition. This includes managing significant spend levels, maintaining a high level of optimisation across accounts and staying current with our Google Ads experts certifications.
Free $1750 in Google Ads credit for new advertisers
Google will now provide Sydney and NSW customers introduced to Google Ads/AdWords through our agency with $1750 in ad credits. With this $1750, we can set up your initial campaign to generate your first leads or sales. *Conditions Apply
Are we a PPC agency?
Yes, we’re a PPC agency that can assist you with AdWords PPC management and PPC setup. We are a Sydney and New South Wales PPC service that also has experience with Facebook, Instagram and LinkedIn advertising.
How does a Google AdWords company reduce AdWords costs?
Our Google Ads agency specialises in reducing your Google AdWords costs by helping you identify and eliminate the factors that are causing high costs per lead. Improving your Google Ads costs is about accurately measuring and improving your cost per lead. Once your cost per lead is lower, your business becomes more profitable, and many companies choose to invest more. Reducing the cost per lead is more than simply trying to reduce the cost per click. Cost per click is only one factor in your cost per lead. There are many other factors, such as the quality of your landing page, that will greatly affect visitor bounce rates and visitor conversion rates. There are also further considerations around targeting and the possibility of remarketing to audiences that have already been on your website. We’ll optimise everything holistically, and we’ll find you the cheapest cost per lead.
Are you paying too much for AdWords PPC Ads?
Unless you’re a Google Ads expert, the answer is probably. Google Advertising is very complicated, with many aspects requiring years of experience to master. Seeking expert help when setting up or optimising a Google AdWords campaign is essential to ensure that you’re not throwing money away. It’s entirely possible that without expert assistance, your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take, then we recommend you speak with one of our consultants today about professional Google Ads management or set-up.
Why measure your Google Ads leads?
We’re here to make sure your Google Ads are set up for success. We track every lead generated from these ads and report back to you so that we can manage your campaign effectively. Our motto is, “If you can’t measure it, you can’t manage it.” Trust us to give you the insights you need to run a successful AdWords campaign.
Google Ads Consultant Sydney
Scott Shorter is a 20-year digital marketing specialist/expert/consultant who is trusted by national brands and Universities for his Google experience.
His qualifications include a B.Comms Majoring In Interactive Multimedia Technologies with a Supporting Major in Internet Computing 2006 from Edith Cowan University. His studies ensure that his customers receive advanced strategies based on his understanding of the web’s underlying technologies.
Before starting Scott Shorter Pty Ltd in 2011, Scott held leadership roles for prominent digital agencies in Australia. His experience includes over 1500 digital marketing campaigns. He is a passionate Google Ads specialist who can help you navigate Google.
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Let’s talk
Speak with Scott Shorter about your business and draw from his 20+ years of experience in PPC, SEO and conversion rate optimisation.
Fill in our online enquiry form
or call 1300 177 912
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