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Google Rating
5.0
Based on 41 reviews
Facebook Rating
5.0
Based on 7 reviews

9 years 100% customers satisfaction!

We are Australian owned and operated Google Ads / Adwords management agency. Freelancer Specialists & Experts. We offer professional setup of Google Ads and ongoing management of Google AdWords accounts for the best result. Our headquarters is located in Perth however we have customers throughout Australia and even some international customers.

Google AdWords Management

Why hire an expert Google Ads manager? Well, it’s a bit like doing your own tax…..  You could do your tax without an expert but how well would you be able to do it and how much money would you really save? Google Ads aka Google AdWords aka PPC (Pay Per Click) enables you to be on the front page of Google immediately however unless you know what you’re doing there is potential that you’ll pay too much for these ads and that you won’t be able to measure accurately how many leads these ads generate.

About our Google AdWords Ads Management services

Google AdWords PartnerWe are a hands-on AdWords management company. At Scott Shorter  Pty Ltd, your AdWords account is managed and reported on by dedicated, professional and experienced analysts. To us, you’re not just another customer that is placed into an automated system. We specialise in proactive campaign management, education and partnership with our clients to provide exceptional results.

We aim to stand out from the market by avoiding the cost-cutting trends of our competitors.

  • We won’t use a templated AdWords campaign for your business. Our accounts are created to exactly fit your objectives.
  • We won’t optimise your account by relying on automated systems. Your account is cared for by an experienced analyst.
  • We won’t limit your account with an arbitrary number of keywords, ad groups, campaigns, devices or locations. We will do what is required to achieve a result.
  • We won’t advise you to spend more in AdWords should we feel the money is better invested in other channels.

 

 

 

 

At Scott Shorter's AdWords Agency, you can expect:

  • To receive ROI estimates, as well as channel (AdWords, Bing, Facebook) and budget recommendations. With this information, you can make the right choice before starting any advertising campaign.
  • To accurately & comprehensively track web enquiries (be it form submissions, telephone calls or emails) because we believe in the saying, ‘If you can’t measure it, you can’t manage it’. Each lead will be attributed to a source and, with this information, we can assist you in calculating your cost-per-lead, empowering you to make educated marketing decisions.
  • Scheduled meetings to discuss progress with in-depth human-generated insights into your performance and ROI. We care about your results and you will hear from us regularly.
  • Ongoing search strategy, including conversion optimisation ideas, search engine optimisation and social media integration strategy. Our experience across multiple searches and social media disciplines allow us to look at your objectives, budget and recommend a holistic approach to maximise returns.
  • Our strategists are experienced with the latest and most effective strategies, including re-marketing, behavioural targeting, A/B and multivariate testing, funnel optimisation and more.
  • More than just Google Ads advice Scott Shorter can provide SEO & Conversion Rate Optimisation advice for your business.

 

 

 

 

Reducing AdWords Costs

We offer; professional Google AdWords service, hand-on management, reporting and audits for Small to Medium Enterprises (SME) through to some of Australia’s largest Brands.

Our Google Ads agency specialises in reducing your Google AdWords costs. Clients are often surprised to find that this does not normally mean that we spend less of your money on Google, in fact, it usually means the opposite. After we reduce the cost per click or the cost per lead of your campaign, the AdWord’s system becomes more profitable for your business. In turn, the argument is pretty easy to make; if you’re now spending less per lead, it’s time to increase the budget to get more cheap leads!

Improving your Google Ads efficiency really is about accurately measuring and improving your cost per lead. Cost per click is only one factor in your cost per lead. There are many factors such as visitor bounce rates, visitor conversion rates and the possibility of remarketing to audiences that have already been on your website.

What about the display ads? Display ad campaigns are a completely different ball game to search for campaigns. You need to ask, what conversion rate and cost per lead do my display campaigns run at compared with search? Have you firstly maximized your budget at the cheapest cost per conversion in your search campaigns? Generally (though not always the case), search campaigns produce a lower cost per lead than display campaigns. As display ads an interrupter medium it generally operates at a cheaper cost per click, though in some expensive verticals of google the cost per click can go up to $25 per click.

Bid strategies are important. Below is an example of how a custom rule was able to increase leads by 20% for the same budget just by rethinking which position they bid for and when.

 

Conversion rate optimization is the most important factor when Google’s cost per click values are high even after applying all strategies to reduce cost. Conversion rate optimization of a page is a methodology that benefits any channel whether it be SEO, SEM or referral traffic. In terms of Adwords, if the cost per click values are high, we most important thing we can do is convert more of the clicks that we pay for.

Here at Scott Shorter’s AdWords agency, we believe if you can’t measure it accurately you can’t manage it. We promise the most accurate, granular and easy to understand reporting so you can get on with running your business.

We’ll find you the cheapest cost per lead and it’s up to you if you wish to turn up the screw!

 

 

 

 

Are You Paying Too Much for AdWords PPC Ads?

Seeking expert help when setting up or optimizing a Google AdWords is essential to ensure that you’re not throwing money away. That is to say simply – You could burn a lot of cash really quickly and go backward trying to do it yourself. It’s entirely possible that without an expert AdWords agency are certified Google partners, that your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take then we recommend you speak with one of our consultants today about professional AdWords setup and or management.

Professional Setup of Google Ads AdWords & PPC Management

Do you want to measure accurately the number of leads from your AdWords campaign? Our motto is, “If you can’t measure it you can’t manage it” so here at Scott Shorter’s AdWords agency you can absolutely bet that we will track every possible lead and report on it accurately to you.

As a freelance AdWords consultant service, we can assist with: One-off set up, audits or ongoing monthly ads management and optimisation of AdWords are just some of the ways in which we partner with customers to ensure a win-win.

Our AdWords management experience ranges from international, national, local to rural campaigns. No matter where a business or target market is in Australia, we can help.

Our Google AdWords specialists are located in Perth, Western Australia; servicing a diverse customer base of clients throughout Australia. If necessary, we can fly out to you or, more commonly, conduct meetings via video conference.

 

 

 

 

Our work is a team effort

Scott Shorter is a collaboration of some of Australia’s best SEO/SEM & CRO Specialists.

 

 

 

 

Details

YouTube Pre Roll

Run your ad before YouTube videos and engage with your target market in a way that isn’t available with regular CPC advertising.

 

 

 

 

Find Out More

Get In Touch

Want to find out how a SEO/SEM/social strategy will benefit your business? Get in touch today and we’ll guide you through your options. The first meeting to discuss strategy is free.

Our Customers Rate Us

Google Rating
5.0
Based on 41 reviews
Facebook Rating
5.0
Based on 7 reviews