Scott Shorter is a collaboration of some of Australia’s best SEO/SEM & CRO Specialists.
9 years 100% customers satisfaction!
AdWords PPC (Pay Per Click) enables you to be on the front page of Google immediately however unless you know what you’re doing there is potential that you’ll pay too much for these adverts and that you won’t be able to measure accurately how many leads these ads generate.
We are a hands-on AdWords management company. At Scott Shorter Pty Ltd, your AdWords account is managed and reported on by dedicated, professional and experienced analysts. To us, you’re not just another customer that is placed into an automated system. We specialise in proactive campaign management, education and partnership with our clients to provide exceptional results.
We aim to stand out from the market by avoiding the cost-cutting trends of our competitors.
We offer; professional AdWords service, hand-on management, reporting and audits for Small to Medium Enterprises (SME) through to some of Australia’s largest Brands.
Our agency specialises in reducing your AdWords costs. Clients are often surprised to find that this does not normally mean that we spend less of your money on Google, in fact, it usually means the opposite. After we reduce the cost per click or the cost per lead of your campaign, the AdWord’s system becomes more profitable for your business. In turn, the argument is pretty easy to make; if you’re now spending less per lead, it’s time to increase the budget to get more cheap leads!
Improving your AdWords efficiency really is about accurately measuring and improving your cost per lead. Cost per click is only one factor in your cost per lead. There are many factors such as visitor bounce rates, visitor conversion rates and the possibility of remarketing to audiences that have already been on your website.
What about the display ads? Display ad campaigns are a completely different ball game to search for campaigns. You need to ask, what conversion rate and cost per lead do my display campaigns run at compared with search? Have you firstly maximized your budget at the cheapest cost per conversion in your search campaigns? Generally (though not always the case), search campaigns produce a lower cost per lead than display campaigns. As display ads an interrupter medium it generally operates at a cheaper cost per click, though in some expensive verticals of google the cost per click can go up to $25 per click.
Bid strategies are important. Below is an example of how a custom rule was able to increase leads by 20% for the same budget just by rethinking which position they bid for and when.
Conversion rate optimization is the most important factor when Google’s cost per click values are high even after applying all strategies to reduce cost. Conversion rate optimization of a page is a methodology that benefits any channel whether it be SEO, SEM or referral traffic. In terms of Adwords, if the cost per click values are high, we most important thing we can do is convert more of the clicks that we pay for.
Here at Scott Shorter, we believe if you can’t measure it accurately you can’t manage it. We promise the most accurate, granular and easy to understand reporting so you can get on with running your business.
We’ll find you the cheapest cost per lead and it’s up to you if you wish to turn up the screw!
Seeking expert help when setting up or optimizing a Google AdWords is essential to ensure that you’re not throwing money away. That is to say simply – You could burn a lot of cash really quickly and go backward trying to do it yourself. It’s entirely possible that without an expert AdWords agency are certified Google partners, that your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take then we recommend you speak with one of our consultants today about professional AdWords setup and or management.
Do you want to measure accurately the number of leads from your AdWords campaign? Our motto is, “If you can’t measure it you can’t manage it” so here at Scott Shorter’s AdWords agency you can absolutely bet that we will track every possible lead and report on it accurately to you.
As a freelance service, we can assist with: One-off set up, audits or ongoing monthly ads management and optimisation of AdWords are just some of the ways in which we partner with customers to ensure a win-win.
Our AdWords management experience ranges from international, national, local to rural campaigns. No matter where a business or target market is in Australia, we can help.
Our Google AdWords specialists are located in Perth, Western Australia; servicing a diverse customer base of clients throughout Australia. If necessary, we can fly out to you or, more commonly, conduct meetings via video conference.