Google Ads Management Perth
We take care of everything related to Google Ads management so you can spend your time doing what you do best. We’re based in Perth, and all of our reviews say five stars!
- Growth and scale experts
- Conversion rate specialists
- Not just another agency
$600 ad credit for new advertisers
Official Google Partners
$10,000,000 in ad spend managed
Improve your ROI
Results-based Google ads agency
Hire a Google Ads agency without lock-in contracts. We believe that results should keep customers and not contracts. Put us to the test.
Selected by top Australian brands to deliver the best
With 20 years of experience with Google advertising, search engine optimisation and conversion rate optimisation for companies large and small, Scott Shorter is one of Perth’s most experienced Google Ad specialists.
More capacity than a freelancer, not just another agency.
Not too big or too small, Scott Shorter and his team are a Perth-based Google Ads agency that provides the consistency the agencies struggle to uphold.
Your business needs an advanced-level campaign
Google Ads isn’t for beginners or jack-of-all-trades marketing companies. Recognised by prestigious industry bodies, our Google Ad campaigns deliver exceptional ROI.
Not getting results with Google Ads?
Google AdWords / Google Ads is complex and is a bit like doing your tax return. If you want better results, hire an expert. We most often hear from new clients who have had problems with the following.
- Not getting results
- Unsure how to set up advanced targeting and remarketing
- Landing page not converting
- Unable to accurately track results
- Do not have time to regularly monitor and optimise their account
If that sounds like you, then get in touch. We can help.
How do conversion rates affect the cost of using Google Ads?
Google Ads is a highly competitive platform, and your competitors have likely invested in professional assistance to make Google Ads viable and as profitable as possible.
To help you understand how conversion rates impact the cost of generating business through Google Ads, we’ve created a calculator. This tool demonstrates how different conversion rates affect overall costs, with a range of scenarios tabled for your consideration.
- E-commerce websites typically achieve a conversion rate of 1–5%.
- Service-based businesses generally convert between 3–25%.
For the calculation, we’ve used an average $3 cost per visitor to represent paid traffic. However, your actual cost per click (CPC) may differ significantly, with typical CPCs ranging anywhere from $1 to $200, depending on your industry.
Simply type in your cost per visitor to update the table and see how conversion rates influence your advertising spend.
Type in your cost per visitor to update the table
| Conversion Rate | Cost Per Visitor | Cost Per Sale |
| 0.3% | $3.00 | $1000.00 |
| 0.5% | $3.00 | $600.00 |
| 1% | $3.00 | $300.00 |
| 2% | $3.00 | $150.00 |
| 3% | $3.00 | $100.00 |
| 4% | $3.00 | $75.00 |
| 5% | $3.00 | $60.00 |
| 6% | $3.00 | $50.00 |
| 7% | $3.00 | $42.86 |
| 8% | $3.00 | $37.50 |
| 9% | $3.00 | $33.33 |
| 10% | $3.00 | $30.00 |
| 11% | $3.00 | $27.27 |
| 12% | $3.00 | $25.00 |
| 13% | $3.00 | $23.08 |
| 14% | $3.00 | $21.43 |
| 15% | $3.00 | $20.00 |
| 16% | $3.00 | $18.75 |
| 17% | $3.00 | $17.65 |
| 18% | $3.00 | $16.67 |
| 19% | $3.00 | $15.78 |
| 20% | $3.00 | $15.00 |
| 21% | $3.00 | $14.29 |
| 22% | $3.00 | $13.64 |
| 23% | $3.00 | $13.04 |
| 24% | $3.00 | $12.50 |
| 25% | $3.00 | $12.00 |
How can you improve your conversion rate with Google Ads?
Factors that will determine your conversion rate with Google Ads include:
- Choice of keywords
- The use of a negative keyword list to exclude junk keywords
- Landing page design & optimisation
- Checkout or purchase funnel optimisation
- Training data available for bid strategies
- Use of customer lists
- Use of cart abandonment lists
- Use of best-seller lists
- The choice of bid strategies
- The configuration of your chosen bid strategy
- Time of day optimisation
- Day of week optimisation
- Demographic optimisation (Age, Income, Interests)
- The messaging and split testing of creatives
- Price compared to competitors
- Website perceived trustworthiness
- Website loading speed has a significant impact
- Shipping cost
- Shipping delay
The above is a short list of some of the more common areas of optimisation. As you can see, it’s a deep subject. A professionally set up Google Ads campaign will optimise both your Ads campaign and your website.
Hire an industry leader
Organisations trust the Scott Shorter brand for its reputation in digital. Scott’s ability to demystify digital marketing has been recognised in speaking engagements for Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology, and as an industry expert for WA Leaders Association.
AdWords Agency recognised by Google
We’re certified Google Ads specialists and official Google Partners here in Perth, which means we have the training, ethics and experience with Google Ads to help your business grow. You can rest assured that your Google Ads / AdWords manager will be a Google certified specialist.
Google Ads Management
Google Ads management can save you time and stress, and improve your results. Scott Shorter and his team of experienced Google advertising experts can assist with:
Google Search Ads
Google Display Ads
Google Shopping Ads
Youtube Advertising
| Capability | Experience |
|---|---|
| Google Ads & PPC | ✓ |
| Conversion rate optimisation | ✓ |
| Landing page optimisation | ✓ |
| Goal setup | ✓ |
| Customised reporting | ✓ |
| 20 years of experience | ✓ |
| Advanced tricks of the trade | ✓ |
| Local campaigns | ✓ |
| National campaigns | ✓ |
Large or small, we’re Google Advertising experts who can help you to take your business to the next level
We have been lucky to have worked with well-known Australian brands. However, it must be known that we enjoy helping companies of all sizes succeed with Google advertising. We’ve got great testimonials from SME’s like Psychology and Statistics Tutor. So no matter your size, reach out because we’ve got the right strategy for you.
SME’s
National Brands
Organisations
Let’s talk
Scott can review your existing Google Ads / AdWords account or help you devise a profitable strategy.
Fill in our online enquiry form
or call 1300 177 912
“2 months in and stoked I made this decision. I went through a fairly comprehensive process to choose a new AdWords consultant – comparing 8 of them across some key domains. While Scott wasn’t the cheapest, he also wasn’t even close to the most expensive and his ROI is worth every penny. Thanks mate”
Jamie Moore, Owner, Unistatstutor
At Scott Shorter’s AdWords Agency,
Our Google Ads agency / company can help your business grow, and you’ll be pleased to hear that we’re a locally owned and operated agency.
- We’re based in Perth
- Highly expirenced
- Great testimonials
- 5 star reviews
- Brands endorse us
Google Ads consultant Perth
Scott can help your business climb Google’s mountain to success. With 20 years of digital marketing experience, he has managed over 1500 campaigns. His qualifications include a B.Comms degree with a major in Interactive Multimedia Technologies and a supporting major in Internet Computing. These qualifications ensure that his customers receive advanced strategies based on his understanding of internet technologies.
His career includes leadership roles in prominent SEO and Google Ads companies before he founded Scott Shorter Pty Ltd in 2011. Organisations trust Scott for his reputation in the digital marketing industry, and he has delivered multiple speaking engagements at Edith Cowan University, the Engineering Institute of Technology, WA Industry Leaders, and the Advertising Council of Australia. He is one of Australia’s most experienced and passionate Google Ads consultants who can help your business navigate Google.
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Frequently Asked Questions
Free $600 in Google ads credit for new advertisers
Google will now provide Perth customers introduced to Google Ads / AdWords through our agency with *$600 worth of ad credits. With this $600, we can set up your initial campaign to get your first leads or sales. *Conditions Apply
Block 20% of fraudulent ad clicks
Google Ads has only a basic level of fraud protection, which doesn’t let you adjust settings. We have a better solution. Google Ads accounts managed by Scott Shorter Pty Ltd benefit from our fraud protection partner, who detects fraudulent clicks and blocks them from occurring in the future. These clicks come from your competitors, clicks from people in the wrong geographic location, clicks from VPN connections and many other dubious clicks. Customers save, on average, 20% of their campaign spend, which otherwise would be wasted on fraudulent clicks. This is a significant saving that all Scott Shorter customers receive complimentary.
Are we a PPC Agency?
Yes, we’re a PPC agency that can assist you with AdWords PPC management and PPC setup. We offer a Perth PPC service that includes Facebook, Instagram and LinkedIn advertising, along with Google Ads.
How does a Google AdWords company reduce AdWords costs
Our Google Ads agency specialises in reducing your Google AdWords costs. Improving your Google Ads costs is about accurately measuring and improving your cost per lead. Once your cost per lead is lower, your business becomes more profitable, and many companies choose to invest more. Reducing the cost per lead is more than simply trying to reduce the cost per click. Cost per click is only one factor in your cost per lead. Many other factors, such as the quality of your landing page, will greatly affect visitor bounce rates and visitor conversion rates. There are also further considerations around targeting and the possibility of remarketing to audiences that have already been on your website. We’ll optimise everything holistically and find you the cheapest cost per lead.
Are You Paying Too Much for AdWords PPC Ads?
Unless you’re an expert, the answer is probably. Google Advertising is very complicated, with many aspects taking experience to master. Seeking expert help when setting up or optimising a Google AdWords is essential to ensure that you’re not throwing money away. It’s entirely possible that without expert assistance, your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take, then speak with one of our consultants today about professional AdWords setup and/or management.
Measuring Google Ads / AdWords
Do you want to measure the number of AdWords campaign leads accurately? Our motto is, “If you can’t measure it, you can’t manage it”, so here at Scott Shorter’s AdWords agency, you can bet that we will track every possible lead and report on it accurately to you.
Where are we located?
Scott Shorter is a Google Ads freelancer/specialist/expert/consultant/agency in Perth, Western Australia. His customer base consists of clients from Australia and the UK. Our address is 3 Ceylon Turn, North Coogee, Perth, Western Australia.
Perth’s AdWords / Google Ads Experts
About – Find out more about our location, capacity and ethics.
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