Google Ads Management Melbourne
Google Ads Management Melbourne
Our Google Ads management services help businesses in Melbourne create and optimise effective Google advertising campaigns that maximise your budget.
What makes us different?
Not just another agency, far from a generic jack-of-all-trades, Scott Shorter is a Google Ads specialist relied upon by leading Australian companies.
- No-lock-in contracts – We believe that results should keep customers, not contracts.
- Full account ownership – We work from your account, ensuring it remains yours.
- Advanced Google Ads skillset – No generalists, we are not a jack of all trades agency.
Google AdWords Agency for growth
Your business can grow with our advanced ad optimisation skills, including strategic account optimisation, conversion rate optimisation, A/B split testing, bid strategy, landing page improvements, and more. Our Google Ads Agency can help you achieve more sales, lower your cost per sale, and increase your ROI.
Account Optimisation & Strategy
A/B Split Testing & Conversion Optimisation
Landing Page Improvements & Development
Hire a Google Ads expert with
20+ years of experience
Scott Shorter is one of Melbourne’s most experienced Google Ad experts. With 20 years of experience with Google Ads management and optimisation, SEO and conversion rate optimisation, he is a Google Ads expert who can help your business reach the next level.
Google Ads experts for large or small
We’ve been fortunate to work with national brands, but we’re also passionate about helping smaller businesses succeed with Google Ads. Our experts have great testimonials from SME’s like Psychology and Statistics Tutor. So if you want to take your business to the next level, our Google Ads specialists can help you make it happen.
SME’s
National Brands
Organisations
No lock-in contracts
Google Ads services
Your business doesn’t need to risk it with an agency that requires lengthy lock-in contracts. Our Google Ads services have no lock-in contracts because we believe results keep customers, not contracts.
Rest assured, we work directly from your account. This ensures that all improvements remain yours.
Our specialists do not take a commission on the total spend, so our advice is based on your best outcome, not ours.
No lock-in contracts
Retain account ownership
Block fraudulent clicks.
No agency commission
Google Certified Partners
$10 million managed
$1750 credit for new accounts
ROI driven
Not getting good results with Google Ads?
Google AdWords (Google Ads) is complex and somewhat like filing your tax return. If you want a better result, hire an expert. New clients often tell us they’ve had problems with the following:
- Wasting money on Google Ads campaigns without seeing results
- Unfamiliar with complex targeting and remarketing options
- Landing pages that fail to convert visitors into customers
- Difficult to track results accurately
- Insufficent time or resources to keep an eye on their Google Ads account
If that sounds like you, then get in touch. We can help.
Lower your cost per sale with Google Ads
Our experts focus on increasing your conversion rate by optimising your Google Ads account and landing pages.
There are many angles of improvement to optimise your conversion rate. Some of the main ones are listed below.
- Target the right keywords.
- Remove unintentional keywords
- Improve copywriting psychology
- Optimise landing pages
- Reduce CPC with improved quality scores
- Target the right demographics
- Utilise customer list data
To see the difference improvements in your accounts conversion rate can make, we’ve developed a simple calculator. To use our calculator, enter your average cost per visitor and see how the conversion rates affect your outcome.
| Conversion Rate | Cost Per Visitor | Cost Per Sale |
| 0.3% | $6.00 | $2000.00 |
| 0.5% | $6.00 | $1200.00 |
| 1% | $6.00 | $600.00 |
| 2% | $6.00 | $300.00 |
| 3% | $6.00 | $200.00 |
| 4% | $6.00 | $150.00 |
| 5% | $6.00 | $120.00 |
| 6% | $6.00 | $100.00 |
| 7% | $6.00 | $85.71 |
| 8% | $6.00 | $75.00 |
| 9% | $6.00 | $66.67 |
| 10% | $6.00 | $60.00 |
| 11% | $6.00 | $54.55 |
| 12% | $6.00 | $50.00 |
| 13% | $6.00 | $46.15 |
| 14% | $6.00 | $42.86 |
| 15% | $6.00 | $40.00 |
| 16% | $6.00 | $37.50 |
| 17% | $6.00 | $35.29 |
| 18% | $6.00 | $33.33 |
| 19% | $6.00 | $31.58 |
| 20% | $6.00 | $30.00 |
| 21% | $6.00 | $28.57 |
| 22% | $6.00 | $27.27 |
| 23% | $6.00 | $26.09 |
| 24% | $6.00 | $25.00 |
| 25% | $6.00 | $24.00 |
Reduce your cost per click with Google Ads
Reducing your cost per click while improving your site’s ranking is a built-in reward of the platform’s design.
Google Ads uses a quality score system to score your ads between 1 and 10. The lower your score, the more you will pay to rank your advertisement.
Our Google Ads services will restructure your account to improve the quality score. This includes changes to your website to maximise the landing page quality score.
- Pay less per click
- Rank higher in Google Ads
Target the right keywords with Google Ads
Targeting the right keywords starts with a strategy to block fraud and bots. On average, 20% of advertisers’ spend is otherwise lost to this.
Secondly, unless it is professionally configured, there is typically significant waste from unintentionally targeted keywords. Google has three options for entering keywords. Broad Match, Phrase Match and Exact Match. Long gone are the days of “Exact Match” meaning exactly as you intended, and if you’re running in “Phrase Match” or “Broad Match”, the problem of unintentional ad delivery is worse.
For PMAX campaigns, identifying waste on the platform can be impossible. Using a custom agency script, we can uncover unwanted keywords using the budget that were otherwise unseen.
An expertly optimised campaign can
- Block fraudulent clicks
- Remove unwanted keywords
- Identify hidden PMAX data
- Refocus on high-converting keywords
- Lift conversion rates
Book a discovery session, and our experts will show you exactly how much waste your account has.
Our Capabilities
Our Google Ads PPC management capabilities cover setup, optimisation and management of all aspects of the platform and your website. Get access to advanced strategies, including expert account restructuring, conversion setup, A/B testing, landing page optimisation, and more.
Google Search Ads
Google Display Ads
Google Shopping Ads
Youtube Advertising
| Capability | Experience |
|---|---|
| Account restructure and optimisation | ✓ |
| Conversion rate optimisation | ✓ |
| Advanced targeting | ✓ |
| Fraud & bot mitigation | ✓ |
| Bid strategy optimisation | ✓ |
| A / B testing | ✓ |
| Optimisation of landing pages | ✓ |
| Goal Tracking | ✓ |
| Bespoke reporting | ✓ |
| Advanced tricks of the trade | ✓ |
| Local campaigns | ✓ |
| National campaigns | ✓ |
| International campaigns | ✓ |
Award-winning Google Ad campaigns
Recognised by prestigious industry bodies, our Google Ads consultants deliver exceptional ROI, driving real results for our clients. Boost your business with Scott Shorter Advanced SEO’s award-winning Google Ad campaigns.
Reliable & backed by results
Hear from our customers how their businesses have been transformed by Google Ads and SEO. Hop on over to our results page to see more example of our work.
AdWords Agency recognised by Google
As a certified Google Ads agency for Melbourne, we follow Google’s best practices for Ads, so you can be confident that your account is in good hands. Google Ads is constantly evolving, and our agency’s Google Ads agency certification is regularly reviewed to ensure we’re up to speed on the latest opportunities.
Credits for New Google Ads campaigns
Google is currently offering up to $1750 in advertiser credits for eligible new campaigns. This is a great way to start exploring Google Ads if you haven’t advertised with Google before. Claiming it is easy, simply get in touch.
Frequently Asked Questions
Free $1750 in Google Ads credit for new advertisers
Google will now provide Melbourne and Victoria customers introduced to Google Ads / AdWords through our agency with *$1750 worth of ad credits. With this $1750 we can set up your initial campaign with the aim of getting your first leads or sales. *Conditions Apply
Are we are PPC Agency?
Yes, we are a PPC agency that can assist you with AdWords PPC management and PPC setup. We’re a Melbourne and VIC PPC service that also has experience with Facebook, Instagram and Linked-In advertising.
Are we a PPC Agency?
Yes, we’re a PPC agency that can assist you with AdWords PPC management and PPC setup. We offer a Perth PPC service that includes Facebook, Instagram and LinkedIn advertising, along with Google Ads.
How does a Google AdWords company reduce AdWords costs
Our Google Ads agency specialises in reducing your Google Ads costs by helping you identify and eliminate the factors driving high cost per lead. Improving your Google Ads costs is about accurately measuring and improving your cost per lead. Once your cost per lead is lower, the business becomes more profitable, and many companies choose to invest more. Reducing the cost per lead is more than simply lowering the cost per click. Cost per click is only one factor in your cost per lead. There are many other factors, such as the quality of your landing page, that will significantly affect visitor bounce rates and visitor conversion rates. There are also further considerations around targeting and the possibility of remarketing to audiences that have already been on your website. We’ll optimise everything holistically, and we’ll find you the cheapest cost per lead.
Are You Paying Too Much for AdWords PPC Ads?
Unless you’re an expert, the answer is probably. Google Advertising is very complicated, with many aspects requiring years of experience to master. Seeking expert help when setting up or optimising a Google AdWords campaign is essential to ensure you’re not wasting money. It’s entirely possible that without expert assistance, your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take, then we recommend you speak with one of our consultants today about professional AdWords setup and or management.
Why measure your Google Ads leads?
We’re here to make sure your Google Ads are set up for success. We track every lead generated from these ads and report back to you so that we can manage your campaign effectively. Our motto is, “If you can’t measure it you can’t manage it.” Trust us to give you the insights you need to run a successful AdWords campaign.
Your Google Ads agency
We’re a Google Ads agency with a personal touch. More capacity than a freelancer, not just another generic agency. Your team combines strategists, conversion rate experts, and goal configuration experts.
Google Ads Consultant Melbourne
Scott Shorter is a 20-year Google Ads and Digital Marketing specialist for Melbourne with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms majoring in Interactive Multimedia Technologies and Internet Computing in 2005. Working for prominent SEO & PPC companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases in New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox and Tyresales.com.au
Let’s talk
Fill in our online enquiry form
or call 1300 177 912
Melbourne’s AdWords / Google Ads experts
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