Google Ads Agency Brisbane
Google Ads / AdWords Management Brisbane
Get it optimised, we provide Brisbane companies with professional Google Ads management. We can manage, improve and report on your account. This includes refining targeting, optimising conversions, and improving landing pages. We’ll also report to you in an easy-to-understand way.
Scott Shorter and his team of certified Google Ads specialists provide Google AdWords management and campaign setup without contracts.
Why choose us?
- Results-driven, no lock-in contracts.
- Over 20 years of experience with Google Ads
- Retain account ownership – Our work remains yours
- Growth, scale and conversion specialists
No Generalists, Advanced Google Ads Agency
Don’t waste time with a jack-of-all-trades agency. With $10,000,000 in managed spend, we are an award-winning Google Ads agency that helps businesses in Brisbane grow through advanced optimisation.
Account Strategy & Advanced Optimisation
Conversion Optimisation & Split Testing
Landing Page Development & Improvement
Google Ads Agency selected by top Australian brands
With 20 years of experience for companies large and small, Scott Shorter is one of Brisbane and Queensland’s most seasoned Google Ad agencies.
Award winning campaigns
Recognised by prestigious industry bodies, our Google Ads campaigns deliver exceptional ROI.
Need a Google Ads expert?
Google AdWords / Google Ads is competitive. To spend your budget efficiently and maximise results, this form of advertising requires an expert. We often hear from Brisbane companies that have encountered the following issues.
- Not getting profitable results
- Unsure how to set up advanced targeting and remarketing
- Landing pages are not converting
- Unable to accurately track goals
- Do not have time to regularly monitor and optimize their account
If that sounds familiar, we can help.
How our Google Ads agency
lowers your cost per sale
Your conversion rate is the percentage of users who take an intended action after clicking on your ad. As one of the most significant factors in reducing your cost per sale and increasing total sales from an ad campaign, this is a key focus of our Google Ads optimisation efforts.
To maximise the results of your Google Ads campaign and, ultimately, lower your cost of sale, our consultants optimise the many factors that influence your conversion rate. These include:
- Improving the psychological aspects of your ads
- Optimising, reviewing and testing landing pages
- Identifying and targeting the right keywords
- Leveraging data-driven audience analysis
- Reviewing and configuring bid strategies
- Leveraging customer list data.
Our conversion rate tool can help you understand your current conversion rate, your cost per visitor and your cost per sale. Enter your average cost per click below and see how much lower your cost per sale could be by improving your conversion rate.
Enter your cost per click here:
| Conversion Rate | Cost Per Visitor | Cost Per Sale |
| 0.3% | $5.00 | $1666.67 |
| 0.5% | $5.00 | $1000.00 |
| 1% | $5.00 | $500.00 |
| 2% | $5.00 | $250.00 |
| 3% | $5.00 | $166.67 |
| 4% | $5.00 | $125.00 |
| 5% | $5.00 | $100.00 |
| 6% | $5.00 | $83.33 |
| 7% | $5.00 | $71.43 |
| 8% | $5.00 | $62.50 |
| 9% | $5.00 | $55.56 |
| 10% | $5.00 | $50.00 |
| 11% | $5.00 | $45.45 |
| 12% | $5.00 | $41.67 |
| 13% | $5.00 | $38.46 |
| 14% | $5.00 | $35.71 |
| 15% | $5.00 | $33.33 |
| 16% | $5.00 | $31.25 |
| 17% | $5.00 | $29.41 |
| 18% | $5.00 | $27.78 |
| 19% | $5.00 | $26.32 |
| 20% | $5.00 | $25.00 |
| 21% | $5.00 | $23.81 |
| 22% | $5.00 | $22.73 |
| 23% | $5.00 | $21.74 |
| 24% | $5.00 | $20.83 |
| 25% | $5.00 | $20.00 |
How our Google Ads consultants
lower your cost per click
One of the key ways in which our experts lower your Google Ads cost per click is by optimising your Quality Score. Because campaigns with higher Quality Scores deliver better user experiences, Google rewards these ads and landing pages with lower cost per click rates and higher rankings in Google’s search results.
To improve the Quality Score of your Google Ads campaign, our experts make targeted optimisations to improve the ad relevance, the expected click-through rate from search results, and the experience your landing pages deliver.
How our Google Ads services
reduce wasted spend
Wasted ad spend is the budget spent on ads that don’t deliver leads, sales, or brand awareness. Any unoptimised PPC campaign will likely have significant wasted ad spend, which is why businesses increasingly turn to agencies that deliver advanced-level Google Ads campaigns.
Taking a data-driven approach that analyses your existing data (or research to generate data for a new account) provides in-depth analysis that enables our experts to identify and implement structural changes that place your campaigns in front of the customers most likely to convert.
To further minimise wasted ad spend, paying close attention to your website as well as your account is critical. As a low Quality Score results in wasted budget, regularly reviewing, updating and testing the landing pages on your website can improve your Quality Score, which can reduce your ad costs, and increase your ad rankings.
A Google Ads campaign that’s been expertly optimised can:
- Refocus on high-converting keywords
- Remove unwanted keywords
- Identify hidden PMAX data
- Boost conversion rates
- Block fraudulent clicks.
Book a Google Ads discovery session with our experts, and we’ll show you exactly how much your account is affected by wasted ad spend.
Google AdWords services for Brisbane without lock-in contracts
Our Google Ads services for Brisbane have no lock-in contracts, and our Google Ads specialists work from your account, ensuring that improvements to your business remain yours.
Don’t waste time with a jack-of-all-trades agency. With over $10,000,000 managed in Google Ads, you’re partnering with subject matter experts who can help your business grow.
Own your account
No lock-in commitments
Squash fraudulent clicks
Google Certified Partners
$10,000,000 managed
Improve ROI
Our capabilities:
| Capability | Experience |
|---|---|
| Google Search Ads | ✓ |
| Google Shopping Ads | ✓ |
| Google Display Ads | ✓ |
| Google YouTube Ads | ✓ |
| Google Remarketing Ads | ✓ |
One-stop-shop for:
| Capability | Experience |
|---|---|
| PPC optimisation | ✓ |
| Conversion rate optimisation | ✓ |
| Landing page optimisation | ✓ |
| Goal goal setup | ✓ |
| Bespoke reporting | ✓ |
| 20 years of experience | ✓ |
| Advanced tricks of the trade | ✓ |
| Local Brisbane campaigns | ✓ |
| National campaigns | ✓ |
| International campaigns | ✓ |
Large – small, we’re Google Ads experts
National brands and household names. Sure, we’re proud that we’ve played a part in their success. However, it should be noted that we work with and enjoy helping Brisbane companies of all sizes succeed with Google Ads. Our Google Ads specialists have also received great testimonials from small and medium-sized businesses. So no matter your size, reach out because we’ve got the right strategy for you.
Small to medium Enterprises
National, International and Ecommerce
Not-for-profit and government
Hire a Google Ads expert for Brisbane who is trusted by the industry
Hire an expert with 20 years of experience and join Australian Universities and companies that rely on Scott Shorter for his reputation in digital. Scott’s insight into Google has been recognised through speaking engagements for the Advertising Council of Australia, Edith Cowan University and the Engineering Institute of Technology
AdWords Agency recognised by Google
We are a certified Google agency for Brisbane. This means we have the training, ethics, and experience with Google Ads to help businesses based in Brisbane and throughout Queensland grow.
Google Ads promotion
Brisbane businesses can try Google Ads and receive up to a $1,750 credit. Google will now provide Brisbane customers who are introduced to Google Ads/AdWords with $ 1,750 in ad credits. With this $ 1,750, we can set up your initial campaign to generate your first leads or sales. *Conditions Apply
Let’s talk
Fill in our online enquiry form
or call 1300 177 912
Your Google Ads agency
We’re a Google Ads agency with a personal touch. More capacity than a freelancer, not just another agency, Scott Shorter and his team are Google Ads/AdWords specialists assisting Brisbane-based companies.
What to expect at Scott Shorter’s Google Ads / Google AdWords agency
- Accurately and comprehensively track web enquiries (be it form submissions, telephone calls or emails) Each lead will be attributed to a source and, with this information, we can assist you in calculating your cost-per-lead, empowering you to make educated marketing decisions
- Scheduled meetings to discuss progress with in-depth human-generated insights into your performance and ROI.
- Ongoing search strategy, including conversion optimisation ideas, search engine optimisation and social media integration strategy. Our experience across multiple searches and social media disciplines allow us to look at your objectives, budget and recommend a holistic approach to maximise returns
- Our strategists are experienced with the latest and most effective strategies, including re-marketing, behavioural targeting, A/B and multivariate testing, funnel optimisation and more
- More than just Google Ads advice Scott Shorter can provide SEO and conversion rate optimisation advice for your business
Google Ads Consultant Brisbane
Scott Shorter is an Australian-based Google Ads consultant with 20 years of digital marketing experience. His clients are managers of companies throughout Brisbane and Australia.
Scott’s qualifications include a Bachelor of Communications majoring in Interactive Multimedia Technologies with a supporting major in Internet Computing from Edith Cowan University. His University studies ensure that his customers receive advanced strategies based on his understanding of the internet’s core technologies.
Before founding his own agency in 2011, Scott worked as the head of digital marketing departments for prominent digital agencies in Australia.
View LinkedIn ProfileFrequently Asked Questions
Free $1750 in Google Ads credit for new advertisers
Google will now provide Brisbane and QLD customers introduced to Google Ads / AdWords through our agency with *$1750 worth of ad credits. With this $1750, we can set up your initial campaign with the aim of getting your first leads or sales. *Conditions Apply
Are we a PPC agency?
Yes, we’re a PPC agency that can assist you with AdWords PPC management and PPC setup. We are a Brisbane and Queensland PPC service that also has experience with Facebook, Instagram and LinkedIn advertising.
How does a Google AdWords company reduce AdWords costs
Our Google Ads agency specialises in reducing your Google AdWords costs. Improving your Google Ads costs is about accurately measuring and improving your cost per lead. Once your cost per lead is lower, your business becomes more profitable, and many companies choose to invest more. Reducing the cost per lead is more than simply trying to reduce the cost per click. Cost per click is only one factor in your cost per lead. There are many other factors, such as the quality of your landing page, that will greatly affect visitor bounce rates and visitor conversion rates. There are also further considerations around targeting, as well as the possibility of remarketing to audiences that have already been on your website. We’ll optimise everything holistically, and we’ll find you the cheapest cost per lead.
Are you paying too much for AdWords PPC Ads?
Unless you’re an expert, the answer is probably. Google Advertising is very complicated, with many aspects requiring years of experience to master. Seeking expert help when setting up or optimising a Google AdWords campaign is essential to ensure that you’re not throwing money away. It’s entirely possible that without expert assistance, your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take, then we recommend you speak with one of our consultants today about professional AdWords setup and or management.
Why measure your Google Ads leads?
When you work with us, we’ll make sure your Google Ads are set up for success. That means that every lead generated from these ads will be tracked and reported on accurately, so no detail gets left out! Our motto is, “If you can’t measure it, you can’t manage it”, so here at Scott Shorter’s AdWords agency, you can absolutely bet that we will track every possible lead and report on it accurately to you.
Brisbane’s AdWords / Google Ads Experts
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