Google Ads / AdWords Management Adelaide
Google Ads / AdWords Management Adelaide
Take your business to the next level with an expertly optimised Google Ads campaign.
We’re a Google Ads agency helping businesses in Adelaide and across South Australia create and manage campaigns to get the most from their advertising budget.
Our difference: We offer Google Ads management and campaign setup with no contracts or commissions, and we work within your account, ensuring the improvements remain yours.
- No Lock-in contracts
- Own your own account
- Data-driven optimisations
- Conversion rate optimisation specialists
- Google partners
Google Ads
specialist for Adelaide
Hire one of Australia’s most experienced Google Ads specialists to help your business grow. Scott Shorter is a Google Ads specialist based in Adelaide with 20 years of experience in SEO, Google Ads, and conversion optimisation.
Scott served as head of digital at prominent agencies in Australia before founding his own agency in 2011. View LinkedIn Profile
Grow with a data-driven Google Ads agency
Optimise all aspects of your campaign and website. Our Google Ads agency can assist with campaign structure, data-driven optimisation, waste elimination, and optimising your website’s conversion rate.
Strategic Optimisation of Accounts
Data-Led Conversion Optimisation
Landing Page Improvements & Development
No lock-in contracts
Google advertising agency
Hire a Google advertising agency for Adelaide and South Australia, without lock-in contracts.
Our Google Advertising agency works directly from your account, bucking the industry trend to lock you in.
Google Ads specialist with 20+ years of experience
With 20 years of experience with Google advertising, search engine optimisation and conversion rate optimisation for companies large and small, Scott Shorter is one of Adelaide’s most experienced Google Ad specialists.
Hire an industry leader
Organisations trust the Scott Shorter brand for its reputation in digital. Scott’s ability to simplify search marketing has been recognised in speaking engagements for Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology
Large or small we’re Google AdWords experts
We don’t only work with big companies and household names. We’re proud to have played a part in their success, and we also enjoy helping smaller Adelaide companies succeed with online advertising. Our Google Ads experts help businesses of all sizes.
Small to Medium businesses
National & international brands
Enterprise and government
Do you have trouble getting good results with Google Ads?
Google Ads / Google AdWords is complex and is a bit like doing your tax return. If you want a better result hire a professional. We most often hear from new clients who have had problems with the following.
- Not getting the results they want
- Not too familiar with advanced targeting and remarketing
- Landing pages are not converting
- Unable to accurately track results
- Lack the time to regularly monitor and optimise their account
If that sounds like you then get in touch we can help.
How our experts lower your cost per click with Google Ads
To reduce your cost per click in Google Ads, our experts will focus on optimising your quality score. Advertisers with higher quality scores pay less per click and appear higher in Google’s search results.
To improve your quality score, our expert will focus on increasing your expected click-through rate, ad relevance, and landing page experience.
How our consultants lower your cost per sale with Google Ads
A significant factor in reducing your cost per sale and increasing total sales from a given budget is your conversion rate.
Many factors influence your conversion rate, and our consultant will optimise all of them to maximise your results. Some of the areas of optimisation will include, but not be limited to
- Targeting the right keywords
- Improving ad psychology
- Data-driven analysis of the audience
- Configuration of bid strategies
- Leveraging of customer list data
- Landing page optimisation
To understand how your conversion rate can improve your cost per sale. Enter your average cost per click below and compare various conversion rates in the table
| Conversion Rate | Cost Per Visitor | Cost Per Sale |
| 0.3% | $7.00 | $2333.33 |
| 0.5% | $7.00 | $1400.00 |
| 1% | $7.00 | $700.00 |
| 2% | $7.00 | $350.00 |
| 3% | $7.00 | $233.33 |
| 4% | $7.00 | $175.00 |
| 5% | $7.00 | $140.00 |
| 6% | $7.00 | $116.67 |
| 7% | $7.00 | $100.00 |
| 8% | $7.00 | $87.50 |
| 9% | $7.00 | $77.78 |
| 10% | $7.00 | $70.00 |
| 11% | $7.00 | $63.64 |
| 12% | $7.00 | $58.33 |
| 13% | $7.00 | $53.85 |
| 14% | $7.00 | $50.00 |
| 15% | $7.00 | $46.67 |
| 16% | $7.00 | $43.75 |
| 17% | $7.00 | $41.18 |
| 18% | $7.00 | $38.89 |
| 19% | $7.00 | $36.84 |
| 20% | $7.00 | $35.00 |
| 21% | $7.00 | $33.33 |
| 22% | $7.00 | $31.82 |
| 23% | $7.00 | $30.43 |
| 24% | $7.00 | $29.17 |
| 25% | $7.00 | $28.00 |
How our Google Ads services reduce wasted budget
An unoptimised campaign will likely have significant wasted spend. An advanced-level campaign will begin by reducing bot and fraudulent traffic by up to 20%.
A data-driven approach will analyse your existing data or research to generate new data for a new account. Based on this analysis, we will implement structural changes to your account to position it in front of customers most likely to convert.
Your website is as critical as your Google Ads account itself. Waste will occur if your quality score is low, resulting in higher-than-necessary ad costs. Changes to your website can improve your quality score, reduce ad costs, and increase your ad rank. Website changes may also improve your conversion rate.
An expertly optimised campaign can
- Block fraudulent clicks
- Remove unwanted keywords
- Refocus on high-converting keywords
- Identify hidden PMAX data
- Lift conversion rates
Book a discovery session, and our experts will show you exactly how much waste your account has.
Google AdWords services
One-stop Google Ads services for Adelaide, we can help your business with advanced level search campaigns, display campaigns, PMAX and shopping campaigns and YouTube advertising. Our Google ads services are data driven by analysis by Australian based experts.
Google Search Ads
Google Display Ads
Google Shopping Ads
Youtube Advertising
| Capability | Experience |
|---|---|
| Google Ads & PPC management | ✓ |
| Conversion optimisation | ✓ |
| Landing page design | ✓ |
| Funnel setup | ✓ |
| Custom reporting | ✓ |
| Advanced tricks of the trade | ✓ |
| Local campaigns | ✓ |
| National campaigns | ✓ |
Frequently asked questions
Free $1750 in Google Ads credit for new advertisers
Google will now provide Adelaide and SA customers introduced to Google Ads / AdWords through our agency with *$1750 worth of ad credits. With this $1750 we can set up your initial campaign with the aim to get your first leads or sales. *Conditions Apply
Are we are PPC Agency?
Yes, we’re a PPC agency that can assist you with AdWords PPC management and PPC setup. We’re an Adelaide PPC service that also has experience with Facebook, Instagram and Linked-In advertising.
How does a Google AdWords company reduce AdWords costs
Our Google Ads agency specialises in reducing your Google AdWords costs. Improving your Google Ads costs is about accurately measuring and improving your cost per lead. Once your cost per lead is lower, your business becomes more profitable, and many companies choose to invest more. Reducing the cost per lead is more than simply trying to reduce the cost per click. Cost per click is only one factor in your cost per lead. There are many other factors, such as the quality of your landing page, that will greatly affect visitor bounce rates and visitor conversion rates. There are also further considerations around targeting and the possibility of remarketing to audiences that have already been on your website. We’ll optimise everything holistically, and we’ll find you the cheapest cost per lead.
Are You Paying Too Much for AdWords PPC Ads?
Unless you’re an expert, the answer is probably. Google Advertising is very complicated, with many aspects requiring years of experience to master. Seeking expert help when setting up or optimising a Google AdWords campaign is essential to ensure that you’re not throwing money away. It’s entirely possible that without expert assistance, your AdWords campaign could run at a negative return on investment. If that sounds like a risk you’re not willing to take, then we recommend you speak with one of our consultants today about professional AdWords setup and or management.
Why Measure Your Google Ads Leads?
When you work with us, we’ll make sure your Google Ads are set up for success. That means that every lead generated from these ads will be tracked and reported on accurately, so no detail gets left out! Our motto is, “If you can’t measure it, you can’t manage it”, so here at Scott Shorter’s AdWords / Google Ads agency, you can absolutely bet that we will track every possible lead and report on it accurately to you.
Award winning results
Boost your business with Scott Shorter Advanced SEO’s award-winning Google Ad campaigns. Recognised by prestigious industry bodies, our campaigns deliver exceptional ROI, driving real results for our clients.
Dependable and
backed by results
Hear from our clients how Google Ads and SEO have transformed their businesses.
AdWords agency recognised by Google
We’re certified Google Ads specialists and official Google Partners, which means we have the training, ethics and experience with Google Ads to help your business in Adelaide and SA grow. You can rest assured that your Google Ads / AdWords manager will be Google-certified specialist.
$1750 Credit for new campaign
New customers to Google Ads can take advantage of Google’s current offer. Receive up to $1750 when launching a new campaign. Get in touch, and we’ll help you to claim.
Your Google Ads Agency
Rest assured, you’re not a number, and we’re not just another agency; we’re a specialist Google Ads agency with a personal touch. Far more capacity than a freelancer, your team combines strategists, conversion rate experts, and goal configuration experts.
Google Ads Consultant Adelaide
Scott Shorter is an Australian-based Google Ads consultant with 20 years of digital marketing experience. His clients are company managers throughout Adelaide and Australia.
Scott’s qualifications include a Bachelor of Communications, majoring in Interactive Multimedia Technologies, with a supporting major in Internet Computing, from Edith Cowan University. His University studies ensure his customers receive advanced strategies grounded in his understanding of core internet technologies.
Before founding his own agency in 2011, Scott served as head of digital marketing at prominent digital agencies in Australia.
View LinkedIn ProfileLet’s talk
Speak with Scott Shorter about your business in Adelaide or South Australia and draw from his 20+ years of experience in PPC, SEO and conversion rate optimisation. Scott can review your existing Google Ads/AdWords account or help you develop a profitable strategy for a new business.
Adelaide’s AdWords / Google ads experts
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