Search Engine Optimisation for a Local business

Local SEO services for companies

For local businesses it is crucial that customers know where you are and how to access your products. With dying mediums like newspapers and letterbox drops, it is vital for local businesses to optimise for local customers online. As customers grow more in touch with technology, Google is now the number one place customers go to search for local products.

See you later Print media!

After years of advertising in local newspapers or letterbox drops, often clients come to us to solve this ineffective solution to gain customers. These days, customers search for their local plumber or garage door installation online. Many of our clients are local business owners that rely on our local SEO services to provide leads and keep their businesses fruitful. We take this very seriously and assure these leads for our clients by continuing to adapt our strategy according to Google’s algorithm.

SEO expert doesn’t mean Local SEO expert.

Sure, SEO Experts can increase your presence online, but if it’s not targeting the right customers in the right place, you’re wasting your money. Online businesses that sell to the world and deliver products use different strategies than local businesses that need local customers. By choosing a local SEO company who provides local SEO strategies and services, you are ensuring your online audience comes from the right place with the right intentions. There’s no point in getting a million customers if you can’t service their location.

At Scott Shorter our local SEO specialists understand how and why local customers search for local products. We know, how they search and how to meet them on the other end with our local clients.

Does this sound like you?

If you’re a brick and mortar or services business that need local customers to come to you, Google local SEO optimization is highly beneficial for your business.

As a national SEO company, we have ranked our clients in every state in Australia. It is important to know the digital landscape behind each state and with our experience, we are able to excel in local niches throughout Australia.

Local SEO Examples

Although we are based in Perth, we work on local search engine optimisation companies for companies throughout Australia. Adelaide, Brisbane, Canberra, Melbourne, Perth, Sydney and everywhere in between. Our experience ranges from small to medium enterprises through to big brand names and national clients. In terms of location, as long as you can service the area, we are happy to help you rank for it locally.

A review of our local SEO services by Perth Garage Door Company

Perth Garage Doors“Scott Shorter took us in after our past SEO consultants caused a Google penalty on our website. Our Scott Shorter SEO Specialists, not only got rid of the penalty but implemented local SEO strategies that help us rank in the top 3 for high traffic keywords such as “garage doors perth” and “roller door perth”. We now sit snuggly in the top 3 places in Google Maps for many relevant local keywords. This has made our organic traffic skyrocket 206.32% from where we started! Our online presence has never been more evident. Scott’s local SEO services ensure a white hat, a moral approach to local SEO that are highly effective and generates lots of business.” Damian Regnault & Mark Arvino – Perth Garage Door

Our local SEO experts are highly experienced

Our local SEO services have been shaped by our collective experience of over 1000 local customers. We’ve learned what it takes specifically to be successfully in Google.com.au as opposed to Google.com. The simple fact that Google.com.au does have different signals is often overlooked but other local SEO providers who often have copied their strategies from overseas teachers. Our SEO strategies, in contrast, are homegrown, based on our vast experience locally.

  • Specialised Geo-targeted content strategies
  • Local competition analysis
  • Optimisation of local directories
  • Local link building
  • Expert NAP strategiet

Local SEO Case Study

Scott Shorter and his team know what it takes to be successful with SEO locally. Just take a look at the following example achieved for New Home Guide 2014.

Local SEO results achieved by Scott Shorter for New Homes Guide 2014


Not only can we do this for our customers but we have done it for ourselves. In the following example, you can see the Scott Shorter website ranking in the #1 organic position of Google for one of the most highly sort for local SEO keywords, “AdWords Management Perth”. May 2020


Google Ads Local Specialists

Scott Shorter is more than an SEO company we are local PPC specialists. As a certified Google Partners, the team at Scott Shorter can help companies to research, setup or manage a paid ad campaign into Google, Bing, Facebook and other popular platforms.

The first thing out specialist do with any new account is to estimate as accurately as possible the costs and calculate the estimated return on investment. Should the numbers not-look profitable for our customers we will advise so honestly even if that means we do not get the business. We believe this is the responsible and either thing to do. That being said we are experts in making difficult margin profitable through accurate measurement and optimisation of click and conversion factors.

Google AdWords Partner

Get In Touch

Want to find out how a SEO/SEM/social strategy will benefit your business? Get in touch today and we’ll guide you through your options. The first meeting to discuss strategy is free.

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