Search Engine Optimisation for a Local business

Local SEO is about survival.

For local businesses it is crucial that customers know where you are and how to access your products. With dying mediums like newspapers and letterbox drops, it is vital for local businesses to optimise for local customers online. As customers grow more in touch with technology, Google is now the number one place customers go to search for local products.

See you later Print media!

After years of advertising in local newspapers or letterbox drops, often clients come to us to solve this ineffective solution to gain customers. These days, customers search for their local plumber or garage door installation online. Many of our clients are local business owners that rely on our local SEO services to provide leads and keep their businesses fruitful. We take this very seriously and assure these leads for our clients by continuing to adapt our strategy according to Google’s algorithm.

SEO expert doesn’t mean Local SEO expert.

Sure, SEO Experts can increase your presence online, but if it’s not targeting the right customers in the right place, you’re wasting your money. Online businesses that sell to the world and deliver products use different strategies than local businesses that need local customers. By choosing a local SEO company who provides local SEO strategies and services, you are ensuring your online audience comes from the right place with the right intentions. There’s no point in getting a million customers if you can’t service their location.

At Scott Shorter our local SEO specialists understand how and why local customers search for local products. We know, how they search and how to meet them on the other end with our local clients.

Does this sound like you?

If you’re a brick and mortar or services business that need local customers to come to you, Google local SEO optimization is highly beneficial for your business.

As a national SEO company, we have ranked our clients in every state in Australia. It is important to know the digital landscape behind each state and with our experience, we are able to excel in local niches throughout Australia.

Local SEO Examples

Although we are based in Perth, we have ranked National websites locally as well as local websites in multiple Australian states. Adelaide, Brisbane, Canberra, Melbourne, Sydney and everywhere in between. Just ask our big brand, national clients. In terms of location, as long as you can service the area, we are happy to help you rank for it locally.

  • Our local clients
    • Garage Door Installers in Perth – Perth garage door installers without an office. Their online presence is crucial to target the local Perth Metro areas.
    • One of Perth’s largest Real Estate Companies – As real estate agents, customers that are interested in specific suburbs or sell in specific suburbs is crucial. Scott Shorter have optimised Realmark and their local offices so that users looking within specific suburbs can find their local office.

A local SEO testimonial from Perth Garage Door Company

Perth Garage Doors“Scott Shorter took us in after our past SEO consultants caused a Google penalty on our website. Our Scott Shorter SEO Specialists, not only got rid of the penalty but implemented local SEO strategies that help us rank in the top 3 for high traffic keywords such as “garage doors perth” and “roller door perth”. We now sit snuggly in the top 3 places in Google Maps for many relevant local keywords. This has made our organic traffic skyrocket 206.32% from where we started! Our online presence has never been more evident. Scott’s local SEO services ensure a white hat, a moral approach to local SEO that are highly effective and generates lots of business.” Damian Regnault & Mark Arvino – Perth Garage Door

We know what we’re doing!

Our strategies have been shaped by our vast experience in local niches. Without giving away all our secrets below are some examples of our Google local SEO strategies Google My Business optimisation Ranking through Google Maps Ranking on the front page through “snack pack” map listings

  • Specialised Geo targeting strategies
  • Local competition analysis
  • Optimisation of directories
  • Local link building
  • NAP strategies
  • Further blogging strategies

We don’t take our responsibilities lightly

We know that often our local clients rely on our work to general referrals and lead to keep their businesses running. This is a responsibility we do not take lightly. Scott Shorter’s consultants are specialists who take pride in focusing on moral, efficient, and effective white hat strategies to not only bring our clients business but to make sure the traffic they receive is long term.

Google AdWords Partner
As a certified Google Partner, the team at Scott Shorter can not only help with your local SEO but also in a responsible way consult, setup or manage a paid advertising campaign into Google for your business. At Scott Shorter, we do not force our customers to make commitments that are not profitable. If we can not make the investment profitable for your company there is no obligation to continue.

Local SEO Case Studies

Scott Shorter and his team know what it takes to be successful with SEO locally. Just take a look at the following example achieved for New Home Guide 2014.

Local SEO results achieved by Scott Shorter for New Homes Guide 2014


Not only can we do this for our customers but we have done it for ourselves. In the following example, you can see the Scott Shorter website ranking in the #1 organic position of Google for one of the most highly sort for local SEO keywords, “AdWords Management Perth”. May 2020


Get In Touch

Want to find out how a SEO/SEM/social strategy will benefit your business? Get in touch today and we’ll guide you through your options. The first meeting to discuss strategy is free.

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