How To Prepare For New Mobile-Friendly Algorithm
Posted on 20th March 2015After this announcement on February 26, everyone is gearing up for the upcoming mobile algorithm that is supposedly going to be even bigger than Panda or Penguin. Yikes. …
40 Under 40 Perth
Posted on 12th March 2015We had a great time at the 40 Under 40 gala event last night & met a great bunch of inspirational people. Congratulations to Jennifer Wakeman at Momentum Wealth on…
Choose Your Channel & Content Carefully
Posted on 5th December 2014Social media is a big buzz word around in the marketing and digital industry and can be quite overwhelming determining what social platforms to use. Not all social platforms are…
Congratulations, Just in Time Gourmet!
Posted on 10th November 2014A big congratulations to our client, Just in Time Gourmet, for winning both the 2014 WA Web Award and Australian Web Award for best eCommerce website! Their site was designed…
Client Thank You
Posted on 17th October 2014Our client, F1 Art by Gary Speak, have surprised us this week with a delivery of wine and beer as thanks for all our hard work on their new site. We thank them kindly for…
Coming soon to Scott Shorter…
Posted on 4th September 2014We are proud to announce the imminent arrival of the newest member to the Scott Shorter team. After rigorously searching locally, and abroad, considering all candidates and vetting all choices,…
Google Introduces AdWords Website Call Conversions
Posted on 19th August 2014AdWords Website Call Conversions This week Google has launched its website call conversion tracking (different from the previously available search ad phone extensions) for Australian AdWords customers. The new service gives…
Keeping informed with RSS Feeds
Posted on 24th June 2014A great and simple way to keep informed with the latest news is using RSS feeds. You can use these to keep informed on; Latest news Weather forecasts Political updates…
What is SEO?
Posted on 23rd May 2014Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These…
What is SEM?
Posted on 20th May 2014Search engine marketing (SEM) on search networks refers to ads that appear in Google/Yahoo/Bing search engines. These are typically above, to the right and below the organic search results. Benefits…
About Scott Shorter
He is a 20 year SEO & Digital Marketing specialist in Australia with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. Working for prominent SEO companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases to New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox & Tyresales.com.au
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