--- title: "Clone New Home Page" id: "34536" type: "page" slug: "clone-new-home-page" published_at: "2026-08-20T09:33:37+00:00" modified_at: "2026-10-08T14:37:58+00:00" url: "https://www.scottshorter.com.au/" markdown_url: "https://www.scottshorter.com.au/index.md" excerpt: "CAPTURE THE HIGH GROUND Great businesses deserve to be found. We help you earn visibility, attention and authority where it matters most. Rated 5.0 by 131 reviews See Our Results Great..." --- # CAPTURE THE HIGH GROUND Great businesses deserve to be found. We help you earn visibility, attention and authority where it matters most. Rated 5.0 by 131 reviews ![Google Rating Image](https://www.scottshorter.com.au/wp-content/uploads/2026/08/google-rating-image.png) [See Our Results](#) ![Capture The High Ground](https://www.scottshorter.com.au/wp-content/uploads/2026/08/human.png) ![MD Capture The High Ground](https://www.scottshorter.com.au/wp-content/uploads/2026/08/md-image.png) ![Golfbox Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/golfbox-logo.png) ![Compass Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/compass-logo.png) ![Exoo Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/exoo-logo.png) ![The West Australian Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/the-west-australian-logo.png) ![Nerds You Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/nerds-you-logo.png) ![grow play logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/growplay-bw-1.png) ![Satterley Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/satterley-logo.png) ![new rental logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/newrental-2.png) ![ausure logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/ausure-logo-1.png) ![auspire logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/auspire-logo-2.png) ![Tyresales Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/tyresales-logo.png) ![Aushealth Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/aushealth-logo.png) ![HBF Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/hbf-logo.png) ![Wilson Security Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/wilson-security-logo.png) ![Health Engine Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/healthengine-logo.png) ## Great businesses deserve to be found Be visible where it matters most, with advanced optimisation from a team that’s been ahead of the curve since before Google. ### Search Engine Optimisation Since before Google existed, Scott Shorter has been working on industry-leading SEO strategies. Fast forward to today, and we’re combining SEO with LLM optimisation to deliver even greater coverage for your website. ### Artificial Intelligence Optimisation Rank in AI-driven systems. AIO (Artificial Intelligence Optimisation) has many names, such as GEO (Generate Engine Optimisation). Combined with SEO, AIO gives your website coverage in AI chat systems like Gemini, Claude, and ChatGPT. ### Ad Optimisation Ad optimisation combines advanced-level platform and marketing experience with CRO to deliver campaigns that convert. From Google Ads, Meta, and LinkedIn to programmatic networks, we optimise award-winning campaigns. [See Our Results](#) ## The right strategy should be transformational Real businesses. Real campaigns. Results that transform business. ![Wilson Security SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/wilsonsecurity-seo.png) ![Wilson Security Testimonial](https://www.scottshorter.com.au/wp-content/uploads/2021/12/Wilson-Security.png) Within three months Scott Shorter improved our position into the number one spot for the key phrases "security companies" and "security company" David Lyons – PM – Wilson Security David Lyons Project Manager ![Tyre Sales SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/tyresales-seo.png) ![Tyresales](https://www.scottshorter.com.au/wp-content/uploads/2021/12/Tyresales.png) Scott Shorter turned around a decreasing trend in our SEO traffic to deliver a 159% increase in organic traffic within 6 months. He also provided CRO suggestions that have assisted to deliver additional revenue across channels Damian Cook Director ![77 Increase](https://www.scottshorter.com.au/wp-content/uploads/2024/10/77-increase.png) ![HBF GMF Transperant](https://www.scottshorter.com.au/wp-content/uploads/2024/10/HBF-GMF-Transperant.png) Scott Shorter provided SEO/SEM services with a focus on transparent, in-person reporting. It was evident that Scott Shorter cared deeply about the results and we recommend Scott to any company who is looking for a safe choice. You won’t find a team who put such value on results first and SEO mystery last Riaz Budree Digital Sales Manager ![New Homes Guide SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/newhomesguide-seo.png) ![New Homes Guide](https://www.scottshorter.com.au/wp-content/uploads/2021/12/newhomesguide.png) Scott Shorter demystified SEO and made the whole process simple and easy to understand. His monthly reports, delivered in person, clearly showed the activity, expenditure, and most importantly, the clear and tangible results. He is an excellent SEO provider who has achieved exceptional results for the New Homes Guide and played a major role in the launch and swift growth of the business. ![Health Engine SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/healthengine-seo.png) ![Healthengine](https://www.scottshorter.com.au/wp-content/uploads/2021/12/healthengine-1.png) Scott’s SEO recommendations assisted our website to increase non-branded monthly organic visitors by in excess of six figures. We saw an increase of 150% within 12 months and since this time we have continued to experience growth beyond a 298% improvement Adam Yap Chief Operations Officer and Executive Director ![Plunkett Homes](https://www.scottshorter.com.au/wp-content/uploads/2021/12/plunkett-homes.png) ![Plunkett Homes Logo](https://www.scottshorter.com.au/wp-content/uploads/2021/12/plunkett-homes-logo.png) Scott’s SEO program has delivered two years of consecutive growth for Plunkett Homes. Our SEO traffic has improved 123% measured over two years or 52.8% year on year. His quarterly reports presented in person have been easy to understand and the results have been delivered largely autonomously without requiring an investment of time from Plunkett Emma Downsborough Sales and Marketing ![Satterley SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/satterley-seo.png) ![Satterley](https://www.scottshorter.com.au/wp-content/uploads/2021/12/satterley-3.png) Scott’s dedication to our account led to increasing our SEO traffic to its highest level ever, and we were able to achieve the number one listing on six of our critical keywords/phrases. We thoroughly recommend him to organisations looking to optimise their SEO results Loretta Sivwright General Manager of Marketing ![AusHealth Arrow](https://www.scottshorter.com.au/wp-content/uploads/2026/06/AusHealth-Arrow-scaled.png) ![Image](https://www.scottshorter.com.au/wp-content/uploads/2026/06/aushealth.png) Scott Shorter and his team have increased SEO-driven visits to high-priority areas of our website in excess of 350 percent over an 18-month period. It’s an outstanding result. Their efforts have also helped push AusHealth into the 1-3 position of Google for more than 400 keywords throughout Australia. I’ve found Scott terrific to work with — he’s thoughtful, engaged and always looking for new ways to improve our SEO Max Anderson Marketing and Comms Manager ![Property Registry SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/propertyregistry-seo.png) ![Image](https://www.scottshorter.com.au/wp-content/uploads/2023/11/property-registry-seo.webp) With Scott’s help, we have improved our SEO traffic by 139% vs this time last year. Our website continues to climb positions every month, even on the most competitive keywords Matthew Del Bianco Director ![Sell To Us SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/selltous-seo.png) ![Image](https://www.scottshorter.com.au/wp-content/uploads/2021/12/sell-to-us-1.png) Scott delivered exactly what he promised. Every month for over a year our SEO has been better thatn the month before it. We are now at the top of Google for many of the hardest keywords. We have dozens of #1 results, #2 results and #3 results. We recommend him to businesses who need assistance with SEO, Google Ads or conversion rate optimisation Robbie Clarke Owner ![New Rental Badge](https://www.scottshorter.com.au/wp-content/uploads/2024/10/New-Rental-Badge.png) ![New Rental Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/New-Rental-Logo.png) Scott Shorter’s impact has changed our business. Scott’s Google & Bing Ads management has maximised the correct type of enquiry whilst minimising the cost per lead. We have seen more than a 50% decrease in the ad cost per lead under Scott’s management. Scott and his team have also positioned us in the #1 position of Google for around 150 of our essential industry terms with SEO Harry Rowsthorn General Manager ![Carpets and Floors SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/carpetsandfloors-seo.png) ![Carpets and Floors](https://www.scottshorter.com.au/wp-content/uploads/2024/10/carpetsandfloors.png) Scott Shorter helped us to significantly improve our SEO traffic. We now regularly appear in the number one position for many of the most important keywords to our company Peter Kluvers Director ![Golfbox SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/golfbox-seo.png) ![GolfBox](https://www.scottshorter.com.au/wp-content/uploads/2021/12/golfbox-2.png) We have achieved some impressive results without SEO, but our organic traffic had been essentially static for two years. Since Scott came on board, organic traffic has improved by 68%, with overall revenue improving significantly. Inner pages have done particularly well, with a 159% increase in traffic. Our website now features in the first 2 positions for many of our industry’s most valuable keywords Andrew Smith Director ![CCI SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/cci-seo.png) ![CCI Seo Testimonial](https://www.scottshorter.com.au/wp-content/uploads/2023/11/cci-seo-testimonial.webp) Scott Shorter unlocked our website’s SEO to make a dramatic improvement in our organic rankings. We have now improved our organic position on many of our most important key phrases to the very top of Google and the SEO driven traffic to our website has also risen considerably Brigitte Black Team Leader ![Perth Garage Door SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/perthgaragedoor-seo.png) ![Perth Garage Door](https://www.scottshorter.com.au/wp-content/uploads/2021/12/perthgaragedoor.png) We now sit snuggly in the top 3 places in Google Maps for many relevant local keywords. This has made our SEO traffic skyrocket by 206.32% from where we started! Our online presence has never been more evident. Scott’s local SEO services ensure a white hat, a moral approach to local SEO that are highly effective and generates lots of business Damian Regnault & Mark Arvino Owners ![Simpatica SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/simpatica-seo.png) ![Simpatica](https://www.scottshorter.com.au/wp-content/uploads/2021/12/simpatica.png) I have had incredible successes using Scott Shorter and his team to assist with the growth of my website Simpatica and all that follows with a new business. My website now sits comfortably within +6 rankings in a short period of three months, the response has been incredible. Thank you so much to all the team Rita Gatenby Owner ![Raw Hire SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/rawhire-seo.png) ![Raw Hire](https://www.scottshorter.com.au/wp-content/uploads/2021/12/rawhire.png) Within days of implementing Scott’s recommendations, our booking process abandonment rate was reduced by 27%, while primary goal conversion of our website increased from less than 2% to more than 4%, doubling our conversions. Samantha Gartner Marketing Director ![Apex Driving School SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/apexdrivingschool-seo.png) ![Apex Driving School](https://www.scottshorter.com.au/wp-content/uploads/2021/12/apexdrivingschool.png) Scott Shorter helped us to achieve the number one position for “Driving Schools” and “Driving lessons with SEO. He also raised the rank of our website into the top 3 positions for many of our most important keywords Malcolm Robson Owner ![Cell Media SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/cellmedia-seo.png) ![Cell Media](https://www.scottshorter.com.au/wp-content/uploads/2021/12/cellmedia.png) Scott Shorter helped our company to rank #1 with SEO for our most important keywords in Perth & in Singapore. ‘elearning Perth’ and ‘elearning Singapore’ Steven Clarke Director ![Growplay SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/growplay-seo.png) ![159% Increase in organic traffic](https://www.scottshorter.com.au/wp-content/uploads/2021/12/growplay-transparent-logo.png) Scott has managed to get us from the 8th position on Google to the number one spot for over 20 keywords. In just under 12 months. Unbelievable results in a competitive market. Wish I had discovered him earlier. Dylan Smith Director ![SP Badge](https://www.scottshorter.com.au/wp-content/uploads/2024/10/SP-Badge.png) ![Successful Projects New](https://www.scottshorter.com.au/wp-content/uploads/2024/10/successful-projects-new.png) Scott Shorter has assisted our business to rank in number one position Google for more than 80 our most important keywords. The impact to our business has been measurable Brett Anderson Director ![Group Maintenance SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/groupmaintenance-seo.png) ![Group Maintenance](https://www.scottshorter.com.au/wp-content/uploads/2021/12/group-maintenance.png) Legendary work on the #1 commercial ovens! Just awesome. Phil Thomas-Hall Director ![Morgan SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/morgan-seo.png) ![Morgan](https://www.scottshorter.com.au/wp-content/uploads/2021/12/morgan-2.png) Within 6 months, Scott helped us to improve new users by 149% to the most critical sections of our website. Andrew Aston CEO ![Joylong SEO](https://www.scottshorter.com.au/wp-content/uploads/2021/12/joylong-seo.png) ![Joylong](https://www.scottshorter.com.au/wp-content/uploads/2021/12/joylong-1.png) Scott Shorter helped our company to rank in the number one position of Google for keywords such as “electric buses for sale” and “ebuses”. This helped our company receive lead from customers throughout Australia Frank Johnson Managing Director ![The team behind the results](https://www.scottshorter.com.au/wp-content/uploads/2025/11/team-member-1.png) ![The team behind the results](https://www.scottshorter.com.au/wp-content/uploads/2025/11/team-member-2.png) ![Image](https://www.scottshorter.com.au/wp-content/uploads/2026/09/knightcomputer.png) ![The team behind the results](https://www.scottshorter.com.au/wp-content/uploads/2025/11/team-member-3.png) ## The team behind the results Our experience goes back to before Google. Since then, we've evolved with every major shift in how businesses get found, working with some of Australia's leading brands, universities and ambitious businesses along the way. We’re not trying to be an agency that does everything. We specialise in advanced optimisation, AI visibility and digital advertising, focusing on the areas where we know we can deliver meaningful results. [About us](#) ## You’re in great company We work with ambitious organisations across Australia, from growing businesses to some of the country's most recognised brands, listed companies and institutions.What they have in common is an ambition to grow and a need to stay visible, competitive and ahead of the market. What they have in common is an ambition to grow and a need to stay visible, competitive and ahead of the market. ![The West Australian](https://www.scottshorter.com.au/wp-content/uploads/2025/11/The-West-Australian.png) ![Wilson Security Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/wilsonsecurity_logo4x.webp) ![Health Engine](https://www.scottshorter.com.au/wp-content/uploads/2025/11/Health-Engine.png) ![HBF Seo Testimonal](https://www.scottshorter.com.au/wp-content/uploads/2025/11/hbf-seo-testimonal.webp) ![Aushealth](https://www.scottshorter.com.au/wp-content/uploads/2025/11/aushealth.webp) ![Tyresales](https://www.scottshorter.com.au/wp-content/uploads/2025/11/Tyresales.png) ![Ausure Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/ausure-logo-1.webp) ![New Rental Logo](https://www.scottshorter.com.au/wp-content/uploads/2025/11/New-Rental-Logo.png) ![Satterley](https://www.scottshorter.com.au/wp-content/uploads/2025/11/Satterley.png) ![Australia Day Council](https://www.scottshorter.com.au/wp-content/uploads/2025/11/Australia-Day-Council-1.png) ![CAS V2 Blue Scaled](https://www.scottshorter.com.au/wp-content/uploads/2025/11/CAS-V2-Blue-scaled-1.png) ![Golf Box](https://www.scottshorter.com.au/wp-content/uploads/2025/11/Golf-Box.png) ![Image](https://www.scottshorter.com.au/wp-content/uploads/2026/08/black-quote.png) My business has doubled I couldn't recommend Scott more. ![Harry Rowsthom](https://www.scottshorter.com.au/wp-content/uploads/2026/08/harry-rowsthom.jpg) Harry Rowsthom General Managers - New Rental ## Results matter. So does the experience. Results matter. So does the experience of getting there. Our 5-star reviews reflect the expertise, communication and commitment we bring to every campaign. ## Frequently asked questions We've answered some of our most commonly asked questions below. Who is Scott Shorter? Scott Shorter is an Australian SEO, data-driven ads and conversion rate optimisation specialist with 20+ years of experience. Having worked for prominent agencies in leadership roles before starting Scott Shorter Pty Ltd in 2011, his learning has been validated with over 1500 campaigns. Who works at Scott Shorter? The Scott Shorter team is made up of experienced specialists across SEO, data-driven ads and conversion rate optimisation (CRO). We believe in a specialist-over-generalist approach, with each discipline led by senior specialists in their field. Our team is based across Australia and abroad. What makes our digital marketing services advanced? Digital marketing has become increasingly technical and competitive, and we believe delivering at an advanced level requires specialists, not generalists. That’s why we have dedicated specialists in each discipline. Our experience goes back to before Google. Since then, we’ve evolved with every major shift in how businesses get found. We’re not trying to be an agency that does everything. We specialise in advanced search engine optimisation, AI visibility and data-driven advertising, focusing on the areas where we have the experience and expertise to deliver results. Do our digital marketing services have lock-in contracts? We believe that results should keep customers, not contracts. As such, we typically do not have 12- or 24-month lock-in contracts. How much does our digital marketing services cost? We are typically neither the cheapest nor the most expensive option. What makes Scott Shorter different from other agencies? We believe in specialists over generalists because digital marketing has become extremely competitive. Rather than trying to offer every marketing service, we focus on the areas where we have deep expertise: advanced SEO, AI visibility and digital advertising. We’re not trying to be the biggest agency or the agency that does everything. We want to be the best in our field- what we do, a specialist team you trust when getting it right matters. Experience is another important difference. Our experience goes back to before Google. Since then, we’ve evolved with every major shift in how businesses get found. Along the way, we’ve managed campaigns at the local, national and international levels, including work for some of Australia’s most recognised organisations. Most importantly, there’s a personal level of accountability here. Our strategies are delivered by experienced specialists, with accountability for every client ultimately resting with Scott Shorter. Scott cares about your business, getting the strategy right, doing the work properly and building relationships that last. Our 130+ five-star reviews are a reflection of that approach. What size businesses do we work with? Sure, we're proud of the brands highlighted on our homepage, but we also work with companies of all shapes and sizes. If you're unsure, reach out for a discovery conversation, and if it's not a good fit, we'll have a recommendation for who can help. ### Insights Discover business motivation and the latest news covering SEO, GEO, Conversion Rate Optimisation and data driven advertising. [View the blog](#) [https://www.scottshorter.com.au/blog/80-of-your-success-is-showing-up-build-momentum/](https://www.scottshorter.com.au/blog/80-of-your-success-is-showing-up-build-momentum/) - Motivation #### [80% of success is showing up](https://www.scottshorter.com.au/blog/80-of-your-success-is-showing-up-build-momentum/) [https://www.scottshorter.com.au/blog/80-of-your-success-is-showing-up-build-momentum/](https://www.scottshorter.com.au/blog/80-of-your-success-is-showing-up-build-momentum/) [https://www.scottshorter.com.au/blog/what-are-orphan-pages-in-seo/](https://www.scottshorter.com.au/blog/what-are-orphan-pages-in-seo/) - Search Engine Optimisation #### [What Are Orphan Pages in SEO?](https://www.scottshorter.com.au/blog/what-are-orphan-pages-in-seo/) [https://www.scottshorter.com.au/blog/what-are-orphan-pages-in-seo/](https://www.scottshorter.com.au/blog/what-are-orphan-pages-in-seo/) [https://www.scottshorter.com.au/blog/how-to-write-title-tags-for-seo/](https://www.scottshorter.com.au/blog/how-to-write-title-tags-for-seo/) - General #### [How to write title tags for SEO](https://www.scottshorter.com.au/blog/how-to-write-title-tags-for-seo/) [https://www.scottshorter.com.au/blog/how-to-write-title-tags-for-seo/](https://www.scottshorter.com.au/blog/how-to-write-title-tags-for-seo/) ## Ready to capture the high ground? Speak with Scott about where your biggest opportunities lie and how we can help turn them into measurable growth. ![Image](https://www.scottshorter.com.au/wp-content/uploads/2026/08/ready-to-capture-the-high-ground.png) ### Book a discovery call Rated 5.0 by 131 reviews ![Google Rating Image](https://www.scottshorter.com.au/wp-content/uploads/2026/08/small-rating.png)