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What is SEO?

Posted on 23rd May 2014

Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These…

What is SEM?

Posted on 20th May 2014

Search engine marketing (SEM) on search networks refers to ads that appear in Google/Yahoo/Bing search engines. These are typically above, to the right and below the organic search results. Benefits…