Industry news on important search engine developments, conversion rate optionsation ideas and breaking social media changes. Keep your finger on the pulse by visiting the Scott Shorter blog, subscribe to our RSS feed or by joining our mailing list
By Mitchell Kelly If you’re a regular user of Facebook, no doubt you’ve seen ads on your newsfeed with an uncanny relevance to you or what you’ve been doing. Things…
Getting help with Google in Perth Sometimes it is difficult for the average person to talk directly with Google. If you’re in Perth looking for help with Google Ads /…
Happy client, happy team! Dan & Amelia from Dan’s Landscaping sent our team this lovely collection of thank you drinks for the work we did on their new website. Whilst…
In 2015, Google launched an update to the algorithms they use to rank websites and to assign search engine positions. As with any of Google’s algorithmic updates, the ethos behind…
As Local Search Specialists have undoubtedly noticed, Google has removed the function to change your Google Search results by location. This is a blow for SEOers and webmasters who want…
Our client, JPC Plastering stopped past the office to say, “Job well done” and dropped off a bonus for the hard work their account specialist Ben has recently put into optimising…
Ever since the ability for businesses to link their Google My Business and Adwords accounts, this news was a long time coming. Now, for ads that have location extensions enabled,…
The Scott Shorter Team welcome our latest client Cut Above Events. In the coming months we look forward to optimizing this site for organic search. Being in the equipment hire…
By now, everyone should be prepared or at least preparing themselves for the incoming Mobile Friendly Algorithm beginning its rollout on April 21st. But has Google been testing another Algorithm,…
After this announcement on February 26, everyone is gearing up for the upcoming mobile algorithm that is supposedly going to be even bigger than Panda or Penguin. Yikes. …
He is a 20 year SEO & Digital Marketing specialist in Australia with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. Working for prominent SEO companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases to New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox & Tyresales.com.au
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