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How to get a job in digital marketing without industry experience

Read time 5 minutes

What do you do when a job says a minimum 4 years of working experience? This article can help graduates bridge the gap from textbook to paycheck. So what do you do when an employer wants 4 years of experience?

On this page:

  • Consider this before applying for a digital marketing job
  • Stand out from the crowd by obtaining your fundamentals.
  • What are fundamental certifications in digital marketing?
  • Who provides fundamental certificates?
  • What do fundamental certificates cost?
  • How long does it take to obtain fundamental certification?
  • Do you have to study Google and Facebook to work in digital marketing?
  • If you want to do the minimum just do the following
  • Do you need to learn about graphic design?
  • What other technologies should you study?
  • Digital Marketing Internships

Consider this before applying for a digital marketing job

We surveyed our seek advertisement in 2017 for a digital marketing account manager.

60 applications were tabled and this is our data,

Stand out from the crowd by obtaining your fundamentals certificates.

75 percent of resumes lack any fundamental certifications for the platforms that digital marketing agencies use. You want to be in the 25% who have 1 or more certificates. Definately!

What are fundamental certifications in digital marketing?

Fundamentals certificates demonstrate to employers that you know how to use the core tools and platforms that digital marketing agencies use on a daily basis. Having fundamental certification means that employers can get you to start working on tasks with far less training required.

Who provides fundamental certificates?

Fundamental certificates are provided by the major platforms eg Google, Facebook, Linked-in, and W3C schools.

What do fundamental certificates cost?

The major platforms Google, Facebook, Linked-In etc provide the training and certification for free. W3C Schools HTML certification is $95USD.

How long does it take to obtain fundamental certification?

Fundamentals certificates can be earned online after a short period of study. Most of these courses range between 4-20 hours of study.

Do you have to study Google and Facebook to work in digital marketing?

It depends on the size of the company you are applying for. In large companies, you will be expected to do one or the other and not both. This is very different from small and medium-sized companies that can’t afford to hire a Facebook specialist and a Google Ads specialist. They need someone who knows how to use both platforms. This is especially true if you wish to work client-side. There are far more opportunities to work for small and medium-sized companies that need to hire a single individual to manage their Facebook & Google ads.

Which fundamental certificates should you study to get a job in digital marketing?

Here are the top certificates you can acquire to open doors and importantly, increase your remuneration.

Advice

You should have a minimum of the first two. If you can get more than two then you’ll really stand out from the crowd.

Advice

You should have a minimum of 3 fundamental certificates if you wish to work with Facebook / Meta

HTML

W3C HTML certificate 20 hours (we don’t think it’s anywhere close to 20 hours. See how quickly you can do it you may be surprised)

Advice

You don’t have to be a programmer, HTML certification is very basic. If you really want to be valuable and go further and higher in your career. You should not skip this. HTML underpins this stack of courses.

Advice

This package records visitors to your website. It is the industry standard with more than 70% market share. You can absolutely not afford not to have this.

Advice

This package enabled you to send events that happen on your website to Google Analytics. You should study Google Analytics before you study tag manager. Do not stress about being an expert, an awareness of how it works is the most important aspect. There are plenty of easy guides on the internet to follow when it comes to actually use the product for daily tasks.

Advice

This is how you may present your campaign results to your customers. It’s entirely optional some agencies won’t use it. They will however be impressed if you are familiar with it. Study this last as it is the top layer of your knowledge. The prerequisites before studying it are HTML, Google Analytics

What is the shortest fundamental pathway

Total time: 14.3 hours.

WHY HTML CERTIFICATE

Without a basic understanding of HTML you’ll always be a disadvantage. You don’t have to be a programmer, your basic HTML certification not difficult. The estimated 20 hours of learning time could be drastically cut if you’ve already studied HTML as part of your university degree.

Let’s look at why HTML is used important –

HTML is used to control basic website design features like headlines. If you can’t change a headline on a website, your employer will have to pay someone else to change it for you. That’s not a very appealing prospect for an employer.

Products that require basic editing of HTML,

  • Google Analytics
  • Facebook Pixel
  • Google AdWords
  • Google Tag Manager
  • SEO tasks
  • Website updates
  • Blogging
  • Content writing for websites
  • Product updates for a website

Do you need to learn about graphic design?

Graphic design is an important skill for anyone interested in working in social media management, particularly Facebook / Instagram Advertising. Not all agencies will have a graphic designer, nor is it practical to ask a graphic designer to curate every post. Having some do-it-yourself capabilities may be an asset to your ability to get it done.

Canva offers courses that will teach you how to create ad creatives quickly and easily. With access to stock photos, fonts, and templates, you’ll be able to create beautiful designs in no time.

So brush up on your design skills and sign up for some Canva design courses, we recommend checking out some of the courses below:

Canva is a user-friendly platform that offers you access to tons of resources to help you create stunning visuals for your social media campaigns. And with their short courses, you’ll be able to learn the fundamentals of graphic design without any prior experience or design knowledge.

What other technologies should you study?

You should absolutely put on your resume that you’ve had fundamental experience with WordPress. In all likelyhood 60% of the customers your employer works with will have wordpress. You will likely have to use it on a daily basis. Can you imagine applying for a job with no wordpress expirence?

The best way to do this is to create a WordPress website for yourself.

  • Create a homepage
  • Create a blog
  • Know the difference between pages and posts
  • Post images, edit headline, change font colour

WordPress makes up 59% of all CMS systems on the internet. If you know how to use it, that makes you useful. Some agencies will use different CMS systems however if you’re already honed your skills in WordPress you can easily transition to a different CMS.

Digital Marketing Internships

We are keen to hear from university students seeking an internship however we can’t take everyone. Our internship positions are limited. To increase your chances of being successful it is best to open the door by picking up as many of the fundamental certifications mentioned in this document as you can.

About Scott Shorter

He is a 20 year SEO & Digital Marketing specialist in Australia with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. Working for prominent SEO companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases to New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox & Tyresales.com.au

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