How to choose an SEO company in 2021
Posted on 4th April 2021How to choose an SEO Company It’s hard because they all look good from a glance. SEO companies good and bad have mostly narrowed in on the formula to create…
List of Hreflang Codes and Tags To Improve SEO Rankings
Posted on 6th July 2020If you want your content to serve in multiple languages, then you must use the hreflang attribute. While international search is often ignored or on the back burner, it’s a…
Google Removes Location Search Filter – 3 Workaround Tips
Posted on 4th January 2016As Local Search Specialists have undoubtedly noticed, Google has removed the function to change your Google Search results by location. This is a blow for SEOers and webmasters who want…
Product Catalogues and SEO
Posted on 23rd April 2015The Scott Shorter Team welcome our latest client Cut Above Events. In the coming months we look forward to optimizing this site for organic search. Being in the equipment hire…
Is Google Testing A New Algorithm Update?
Posted on 27th March 2015By now, everyone should be prepared or at least preparing themselves for the incoming Mobile Friendly Algorithm beginning its rollout on April 21st. But has Google been testing another Algorithm,…
How To Prepare For New Mobile-Friendly Algorithm
Posted on 20th March 2015After this announcement on February 26, everyone is gearing up for the upcoming mobile algorithm that is supposedly going to be even bigger than Panda or Penguin. Yikes. …
Congratulations, Just in Time Gourmet!
Posted on 10th November 2014A big congratulations to our client, Just in Time Gourmet, for winning both the 2014 WA Web Award and Australian Web Award for best eCommerce website! Their site was designed…
What is SEO?
Posted on 23rd May 2014Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These…
About Scott Shorter
He is a 20 year SEO & Digital Marketing specialist in Australia with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. Working for prominent SEO companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases to New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox & Tyresales.com.au
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