Industry news on important search engine developments, conversion rate optionsation ideas and breaking social media changes. Keep your finger on the pulse by visiting the Scott Shorter blog, subscribe to our RSS feed or by joining our mailing list
As Local Search Specialists have undoubtedly noticed, Google has removed the function to change your Google Search results by location. This is a blow for SEOers and webmasters who want…
The Scott Shorter Team welcome our latest client Cut Above Events. In the coming months we look forward to optimizing this site for organic search. Being in the equipment hire…
By now, everyone should be prepared or at least preparing themselves for the incoming Mobile Friendly Algorithm beginning its rollout on April 21st. But has Google been testing another Algorithm,…
After this announcement on February 26, everyone is gearing up for the upcoming mobile algorithm that is supposedly going to be even bigger than Panda or Penguin. Yikes. …
A big congratulations to our client, Just in Time Gourmet, for winning both the 2014 WA Web Award and Australian Web Award for best eCommerce website! Their site was designed…
Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These…
He is a 20 year SEO & Digital Marketing specialist in Australia with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. Working for prominent SEO companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases to New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox & Tyresales.com.au
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