Google Local Reviews Now Show in AdWords
Posted on 7th July 2015Ever since the ability for businesses to link their Google My Business and Adwords accounts, this news was a long time coming. Now, for ads that have location extensions enabled,…
Google Introduces AdWords Website Call Conversions
Posted on 19th August 2014AdWords Website Call Conversions This week Google has launched its website call conversion tracking (different from the previously available search ad phone extensions) for Australian AdWords customers. The new service gives…
What is SEM?
Posted on 20th May 2014Search engine marketing (SEM) on search networks refers to ads that appear in Google/Yahoo/Bing search engines. These are typically above, to the right and below the organic search results. Benefits…
About Scott Shorter
He is a 20 year SEO & Digital Marketing specialist in Australia with multiple guest speaking engagements for Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. Working for prominent SEO companies in leadership roles before starting Scott Shorter PTY LTD in 2011, his learning has been validated with over 1500 search campaigns. He is recognised within testimonials for 159%-267% increases to New Homes Guide (The West Australian), HealthEngine (Telstra, Yahoo/Seven), GolfBox & Tyresales.com.au
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