Google Local Reviews Now Show in AdWords

Posted on 7th July 2015

Ever since the ability for businesses to link their Google My Business and Adwords accounts, this news was a long time coming. Now, for ads that have location extensions enabled,…

Google Introduces AdWords Website Call Conversions

Posted on 19th August 2014

AdWords Website Call Conversions This week Google has launched its website call conversion tracking (different from┬áthe previously available search ad phone extensions) for Australian AdWords customers. The new service gives…

What is SEM?

Posted on 20th May 2014

Search engine marketing (SEM) on search networks refers to ads that appear in Google/Yahoo/Bing search engines. These are typically above, to the right and below the organic search results. Benefits…