---
title: "E-Commerce Case Study"
id: "29108"
type: "case-studies"
slug: "e-commerce-case-study"
published_at: "2025-09-10T12:15:17+00:00"
modified_at: "2025-10-14T05:58:55+00:00"
url: "https://www.scottshorter.com.au/blog/case-studies/e-commerce-case-study/"
markdown_url: "https://www.scottshorter.com.au/blog/case-studies/e-commerce-case-study.md"
excerpt: "When one of Australia’s leading printing companies approached us for SEO assistance, their organic traffic had been flat for a number of years. Since partnering, projected organic traffic has increased..."
---

# E-Commerce Case Study

When one of Australia’s leading printing companies approached us for SEO assistance, their organic traffic had been flat for a number of years. Since partnering, projected organic traffic has increased by 215.789%.

[E-Commerce Case Study](https://www.scottshorter.com.au/blog/case-studies/e-commerce-case-study/)

### Services Provided:

- [SEO](https://www.scottshorter.com.au/seo/)

When one of Australia’s leading printing companies approached us for SEO assistance, their organic traffic had been flat for a number of years. Since partnering, projected organic traffic has increased by 215.789%.

[https://www.scottshorter.com.au/wp-content/uploads/2023/03/ecomm-example.png](https://www.scottshorter.com.au/wp-content/uploads/2023/03/ecomm-example.png)

[Zoom in](https://www.scottshorter.com.au/wp-content/uploads/2023/03/ecomm-example.png)

Project traffic had remained flat for several years. After implementing an initial round of changes targeting low-hanging opportunities, traffic projections began to rise sharply.

[https://www.scottshorter.com.au/wp-content/uploads/2025/09/rankings31.jpg](https://www.scottshorter.com.au/wp-content/uploads/2025/09/rankings31.jpg)

[Zoom in](https://www.scottshorter.com.au/wp-content/uploads/2025/09/rankings31.jpg)

Results improved quickly after the initial changes, followed by steady progress through incremental optimisation and link building. The tapering at the end reflects keywords moving into the #1–#3 bracket, as shown below.

[https://www.scottshorter.com.au/wp-content/uploads/2025/09/rankings11.jpg](https://www.scottshorter.com.au/wp-content/uploads/2025/09/rankings11.jpg)

[Zoom in](https://www.scottshorter.com.au/wp-content/uploads/2025/09/rankings11.jpg)

Keywords ranking in the top three positions on Google are now at their highest level on record.