It’s impossible to know your website’s true ROI without tracking your phone number. Using call tracking also enables you to take a more complete approach to advanced strategies, such as conversion rate optimisation.

Can I track phone calls from any source?

Yes you can. Call tracking can attribute phone calls down to the source level (so you can differentiate between AdWords and SEO based traffic, as well as referral or direct traffic). Call tracking is so precise that it can attribute calls down to the keyword level.

Click to Reveal

Our first solution, Click to Reveal, is suitable for businesses that don’t want to spend ongoing amounts to track. This is the way it works is we hide a portion of your number on your website and have ‘click to reveal’ shown next to it. Once a visitor clicks on the number, a little piece of code fires and the click is recorded in your Google Analytics account as a goal completion, the assumption being that somebody ended up calling that number.

Pros:

  • Once off cost
  • Affordable setup cost
  • Simple segmentation of traffic sources

Cons:

  • Not optimal user experience
  • No guarantee that the number was called

click-to-reveal1

Telecom Based Call Tracking

If you require more sophisticated phone tracking options, then our call tracking option is for you. As well as the ability to track phone calls in Google Analytics, there are additional features such as call whisper (know the source of the call before you take it) call recording, missed call notifications and more.

Pros:

  • More sophisticated tracking
  • Additional options
  • Not disruptive to user experience

Cons:

  • Ongoing cost
  • Multiple phone numbers used

Does you company receive unanswered calls?

Phone tracking can help optimise your sales funnel with unanswered call reporting.

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Want to find out how a SEO/SEM/social strategy will benefit your business? Get in touch today and we’ll guide you through your options. The first meeting to discuss strategy is free.

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