Where should your advertise? Do you know your ROI?Organic vs CPC search engine results

Calculate your ROI

Paid advertisements are the fastest way to get your business to the top of Search Engines like Google or networks like Facebook. Understanding if you have a profitable ROI is critical before considering this method. ROI Calculator

Search Engine Marketing

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Google AdWords

Yahoo Search Marketing

Bing Search Advertising
Linked-in Advertising

Facebook-Advertising

Online-Media-Buying

Search Engine Marketing (SEM) refers to paid advertisements on a variety of search engines like Google and networks such as Facebook. The primary method for advertising on these search engines and networks is CPC (Cost Per Click), however CPM (Cost Per Thousand Impressions) is another option.

What is CPC?
With CPC advertising it costs nothing for an advertisement to appear in front of people searching for your product or services within your selected region. The only charge to the advertiser occurs when someone clicks on your advertisement which delivers a targeted and well qualified visitors directly to your website.  Imagine if you could have the front page of the Yellow Pages for free and only pay a few cents every time you received a call from it. This is how CPC advertising works and it’s not hard to imagine how it’s putting the Yellow Pages to shame.

Understand your Return on Investment
Calculate my ROI Before you begin a Search Engine Marketing – Cost Per Click campaign it’s important to understand your potential Return On Investment. This can be estimated ahead of time by asking a few questions.

Where should I advertise?

The differences between the various cost per click networks is immense. The visitor quality, demographic, and mind set of traffic available differs greatly between the available networks. Yahoo and Bing for example offer an older demographic suited to larger high value purchases, while Google represent a more tech savey and younger audience and a high volume sales opportunity. LinkedIn presents an opportunity to present ads only to the decision markers. Choosing the right network will have a significant effect on your websites conversion rate. [/toggle

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