SCRUM – PART OF THE BLACK HAT ecosystem OR SOMETHING EVEN MORE sinister….
*warning swearing in this video do not watch if that offends you.
Also as time is short I’ll be bringing forward my information from the major talk later in the year about reporting There is a very recent change which increase the likelihood that your company is subject to this unethical deception which can results in your businesses collapse. I’ll have no part in it. There is a sliding scale now within the reporting tools called attribution. 50 shades of….. white hat or black hat.
Do you know if your marketing company has used the slider to black hat? It’s really sickening but if the slider is at the other end and white hat is the selection for attribution. Yes it has its place. Just like the SEO we do here at Scott Shorter it’s 100% white hat.