What is Call Tracking?
Call Tracking is a relatively new technology that tracks how many phone calls your business receives. Used by digital marketers, agencies and savvy small business owners, call tracking is revolutionizing how businesses spend their advertising budget.
Why is it Important?
It’s impossible to know your website’s true ROI without tracking your phone number. Using call tracking also enables you to take a more complete approach to more advanced strategies, such as conversion rate optimisation.
Can I Track Phone Calls From Any Source?
Yes you can – call tracking can attribute phone calls down to the source level (so you can differentiate between AdWords and SEO based traffic, as well as referral or direct traffic). Call tracking is so precise that it can attribute calls down to the keyword level.
Click to Reveal
Our first solution – click to reveal – is suitable for businesses that don’t want to spend ongoing amounts to track. This is the way it works – we hide a portion of your number on your website and have (click to reveal) shown next to it. Once people click on the number, a little piece of code fires and the click ends up in your Google Analytics account as a goal, the assumption being that somebody ended up calling that number.
Pros:
- Once off cost
- Affordable setup cost
- Simple segmentation of traffic sources
Cons:
- Not optimal user experience
- No guarantee that the number was called
Call Tracking
If you require more sophisticated phone tracking options, then our second option is for you. As well as the ability to track phone calls, there are additional features such as call whisper (know the source of the call before you take it) call recording, missed call notifications and more.
Pros:
- More sophisticated tracking
- Additional options
- Not disruptive to user experience
Cons:
- Ongoing cost
- Multiple phone numbers used