Scott Shorter wins best SEM campaign in transportation
Posted on 16th October 2024
Blog>awards> Scott Shorter wins best SEM campaign in transportation
Scott Shorter Advanced SEO wins the best SEM campaign in The Netty Awards 2024
Scott Shorter, in partnership with New Rental, won the Best Search Engine Marketing (SEM) Campaign for Transportation in the 2024 Netty Awards.
The campaign is a finalist in the APAC Search Awards 2025. Winners are yet to be announced.
Harry Rowsthorn, General Manager of New Rental, said this about the result,
“Scott Shorter’s impact has changed our business. Scott’s Google & Bing Ads management has maximised the correct type of enquiry whilst minimising the cost per lead. We have seen more than a 50% decrease in the ad cost per lead under Scott’s management. Scott and his team have also positioned us in the #1 position of Google for around 150 of our essential industry terms with SEO“
New Rentals PPC’s campaign is innovative because it features a comprehensive website redesign to maximise ad quality scores, a critical factor in ad performance. An off-the-shelf website platform was considered but was not used. Instead, we innovatively scoped and worked closely with the development team to create a website that maximised Google’s ad system’s quality score metric. The website features technical/semantic HTML markup details to maximise quality score. With quality score considerations baked into the design, we have maximised ad rank while minimising ad cost.
Scott Shorter in an Australian SEO specialist with 20 years of experience. A recognised industry expert, he has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing.
