Scott Shorter enters finals for APAC Search Awards

Scott Shorter Pty Ltd is proud to announce that we have been selected as a finalist in the prestigious APAC Search Awards for our outstanding work on NewRental.com.au.

New Rental is a mine-spec vehicle hire company based in Western Australia, specialising in providing reliable and fully compliant vehicles for the mining, oil & gas, and civil construction industries. Their fleet includes late-model vehicles such as Toyota Hilux utes, Toyota Prado SUVs, and minespec trucks trucks, all maintained to the highest standards of safety and reliability. New Rental offers flexible hire plans tailored to meet the diverse needs of their clients, with a strong focus on exceptional customer service.

Through our advanced SEO strategies, New Rental has secured the #1 position in organic search for over 150 high-value keywords, significantly enhancing their online visibility and market reach. Earlier this year, New Rental also received the Best SEM Campaign in Transportation award at the Netty Awards.

This recognition at the APAC Search Awards highlights the measurable results achieved through our expertise in SEO and SEM, and we are honored to see our work make such a meaningful impact for our clients.

Harry Rowsthorn, General Manager of New Rental, said this about the result,

“Scott Shorter’s impact has changed our business. Scott’s Google & Bing Ads management has maximised the correct type of enquiry whilst minimising the cost per lead. We have seen more than a 50% decrease in the ad cost per lead under Scott’s management. Scott and his team have also positioned us in the #1 position of Google for around 150 of our essential industry terms with SEO“

About

Scott Shorter in an Australian SEO specialist with 20 years of experience. A recognised industry expert, he has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing.

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