Industry news covering SEO, conversion rate optimisation and social media.
By now, everyone should be prepared or at least preparing themselves for the incoming Mobile Friendly Algorithm beginning its rollout on April 21st. But has Google been testing another Algorithm,…
After this announcement on February 26, everyone is gearing up for the upcoming mobile algorithm that is supposedly going to be even bigger than Panda or Penguin. Yikes. …
We had a great time at the 40 Under 40 gala event last night & met a great bunch of inspirational people. Congratulations to Jennifer Wakeman at Momentum Wealth on…
Social media is a big buzz word around in the marketing and digital industry and can be quite overwhelming determining what social platforms to use. Not all social platforms are…
A big congratulations to our client, Just in Time Gourmet, for winning both the 2014 WA Web Award and Australian Web Award for best eCommerce website! Their site was designed…
Our client, F1 Art by Gary Speak, have surprised us this week with a delivery of wine and beer as thanks for all our hard work on their new site. We thank them kindly for…
We are proud to announce the imminent arrival of the newest member to the Scott Shorter team. After rigorously searching locally, and abroad, considering all candidates and vetting all choices,…
AdWords Website Call Conversions This week Google has launched its website call conversion tracking (different from the previously available search ad phone extensions) for Australian AdWords customers. The new service gives…
A great and simple way to keep informed with the latest news is using RSS feeds. You can use these to keep informed on; Latest news Weather forecasts Political updates…
Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These…
About Scott Shorter
Scott Shorter in a SEO and digital marketing specialist with 20 years of experience. He has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. His agency Scott Shorter Pty Ltd was founded in 2011 in response to a market demand for a dedicated SEO and digital marketing agency.
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