How to use EMOJIs in LinkedIn for a better CTR

Posted on 3rd May 2020

This video will show you how to optimise your Linkedin profile to achieve a much greater click-through rate throughout the Linkedin platform. From the video you can view Simon’s linked…

How to use Emojis in SERP for better CTR

Posted on 30th April 2020

👍 Scott Shorter here with my COVID-19 tactics videos helping you get results fast. Linked-in SERP Guide ▻ Google Emjoi SERP Guide ▻ Today, we’re talking about emojis….

Taking a trip to Google’s Office

Posted on 2nd March 2017

Getting help with Google in Perth Sometimes it is difficult for the average person to talk directly with Google. If you’re in Perth looking for help with Google Ads /…

Thumbs Up From Dan’s Landscaping

Posted on 14th February 2017

Happy client, happy team!   Dan & Amelia from Dan’s Landscaping sent our team this lovely collection of thank you drinks for the work we did on their new website. Whilst…

Google Doorway Page Algorithm Update

Posted on 23rd September 2016

In 2015, Google launched an update to the algorithms they use to rank websites and to assign search engine positions. As with any of Google’s algorithmic updates, the ethos behind…

JPC Plastering Perth says thanks!

Posted on 23rd October 2015

  Our client, JPC Plastering stopped past the office to say, “Job well done” and dropped off a bonus for the hard work their account specialist Ben has recently put into optimising…

Google Local Reviews Now Show in AdWords

Posted on 7th July 2015

Ever since the ability for businesses to link their Google My Business and Adwords accounts, this news was a long time coming. Now, for ads that have location extensions enabled,…

Product Catalogues and SEO

Posted on 23rd April 2015

The Scott Shorter Team welcome our latest client Cut Above Events. In the coming months we look forward to optimizing this site for organic search. Being in the equipment hire…

About Scott Shorter

Scott Shorter in a SEO and digital marketing specialist with 20 years of experience. He has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing in 2005. His agency Scott Shorter Pty Ltd was founded in 2011 in response to a market demand for a dedicated SEO and digital marketing agency.

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