Google Begins Enforcing Site Reputation Abuse Policy

Posted on 9th May 2024

Google Begins Enforcing Site Reputation Abuse Policy Google began enforcing its new site reputation abuse policy (06/05/2024). The policy aims to target sites involved in what some refer to as…

How to choose an SEO company in 2021

Posted on 4th April 2021

How to choose an SEO Company It’s hard because they all look good from a glance. SEO companies good and bad have mostly narrowed in on the formula to create…

Hreflang List

Posted on 6th July 2020

List of Hreflang Tags To Improve Your SEO You can copy and paste from this list of hreflang country codes and hreflang location codes to construct your implementation of hreflang…

Product Catalogues and SEO

Posted on 23rd April 2015

The Scott Shorter Team welcome our latest client Cut Above Events. In the coming months we look forward to optimizing this site for organic search. Being in the equipment hire…

Is Google Testing A New Algorithm Update?

Posted on 27th March 2015

By now, everyone should be prepared or at least preparing themselves for the incoming Mobile Friendly Algorithm beginning its rollout on April 21st. But has Google been testing another Algorithm,…

How To Prepare For New Mobile-Friendly Algorithm

Posted on 20th March 2015

After this announcement on February 26, everyone is gearing up for the upcoming mobile algorithm that is supposedly going to be even bigger than Panda or Penguin. Yikes.    …

Congratulations, Just in Time Gourmet!

Posted on 10th November 2014

A big congratulations to our client, Just in Time Gourmet, for winning both the 2014 WA Web Award and Australian Web Award for best eCommerce website! Their site was designed…

What is SEO?

Posted on 23rd May 2014

Search engine optimisation (SEO) refers to the processes and techniques used to improve the position of a website in the non-paid search results in search engines, such as Google. These…


Scott Shorter in an Australian SEO specialist with 20 years of experience. A recognized industry expert, he has been a guest speaker for the Advertising Council of Australia, Engineering Institute of Technology, WA Leaders association as an industry expert and Edith Cowan University, from which he graduated with a B.Comms – BSc (M) Multimedia & Internet Computing.

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