Our Story
In 1997 (before Google), a pivotal moment set the course for Scott Shorter’s future in digital marketing. While still in high school, Scott participated in a competition to drive the most website visitors. His strategy was so successful that his local Internet Service Provider wanted to take the website down. This early win sparked Scott’s lifelong fascination with Search Engine Optimisation (SEO) and the possibilities of digital traffic.
When Google emerged, Scott was quick to recognise the potential. He became one of the early adopters of SEO, transforming his passion into a professional service. Over the next decade, Scott honed his skills by working his way into leadership roles at several marketing agencies. During this time, he realised that many agencies were spreading themselves thin by offering a wide range of services, often diluting the focus on SEO.
In 2011, Scott saw a gap in the market: businesses needed a dedicated SEO agency that specialised exclusively in search engine performance, free from the distractions of a jack-of-all-trades model. That’s when he founded Scott Shorter Pty Ltd, a company with a singular focus on helping brands dominate search results.
Today, Scott Shorter Pty Ltd has grown into one of Australia’s top SEO agencies, consistently ranking nationally on some of the country’s most competitive keywords. Scott and his team have been fortunate to partner with some of Australia’s most prominent brands, helping them achieve their digital growth objectives through SEO excellence.
Selected by top Australian brands to deliver the best
Some of Australia’s most successful brands have partnered with Scott Shorter to elevate their digital performance to the next level. We assist small and medium businesses in scaling up and support larger ones in achieving even greater growth.
Australia’s industry leaders
Organisations trust the Scott Shorter brand for its reputation in the search industry. Scott’s abilities to demystify SEO have been recognised in speaking engagements for Edith Cowan University, the Advertising Council of Australia, the Engineering Institute of Technology, and as an industry expert for WA Leaders Association.
Straightforward and authentic
Here at Scott Shorter, our philosophy is straightforward: We treat our clients the way we wish to be treated. We use methods based on extensive experience, research, and proven solutions and we won’t bamboozle you with science and blind you with fancy jargon. We want to involve you in the process so that you have a clear understanding of what we’re doing and why we’re doing it.
Dependable and backed by results
You may hear our clients singing our praises, and for that, we are hugely grateful. But rest assured that our clients aren’t just saying nice things because they like us! We have pages and pages of empirical evidence which prove that we get tangible results. Please hop on over to our results page and see for yourself.
Our services
Search Engine Optimisation
Website Conversion Optimisation
Google Maps Optimisation
Google and Bing Marketing
YouTube Advertising
Remarketing Campaigns
Location
Address: 3 Ceylon Turn, North Coogee WA 6163
We work nationally. Our agency ranks for Australia’s most competitive keywords which has delivered a customer base throughout Australia. Locally we’ve worked for companies large and small including The West Australian, HealthEngine, Compass Assurance Services, Climate Frame, Pharmacy Online, Vivid Ads, Intech Solutions, Progen Building Group, Public Liability Comparison, Shamrock Space Studios, New Rental, Dr Nathan Stewart, Dvine Wine Tours, Growplay Monkey Bars and Gingin Turf. Internationally we’ve been lucky to have worked Cell-Media (Singapore), Growplay Monkey Bars (UK), among many others.
Who is Scott Shorter
Scott Shorter is an Australian SEO, Pay Per Click and Conversion Rate Optimisation specialist with 20+ years of experience. Working for prominent agencies in leadership roles before starting Scott Shorter Pty Ltd in 2011, his learning has been validated with over 1500 campaigns.
Education
Edith Cowan University: B.Comms majoring in Interactive Multimedia Technologies & supporting major in Internet Computing.
Speaking engagements
- Edith Cowan University
- Advertising Council of Australia
- Engineering Institute of Technology
- WA Leaders Industry Experts
Career
- Scott Shorter Pty Ltd
- Vivid Group / Isobar – Head of Search
- Sumo Digital – Head of Search
- Webfirm – Site Marketing Operations Manager
